# Karaoke Dudevertising "My Friend the Computer Geek" for Norte Beer By Sandra Winn | Published 2008-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dudevertising-norte-beer-my-friend-the-computer-geek References: [coloribus](http://www.coloribus.com/paedia/reels/2008/11/20/514367/) This Norte Beer "My Friend the Computer Geek" advertisement contains all of the essential elements needed to market their product successfully: Male camaraderie, [beer and comedy](https://www.trendhunter.com/trends/dont-be-a-gringo). Set to slow and dramatic karaoke music, the Norte Beer ad begins with a computer-illiterate man singing about his computer crashing and how it won't restart. Geeky Techno-Guy arrives in time to save the day as he sings about what you should never do on a computer. **Implications** - Society is so infiltrated with [digital commercials](https://www.trendhunter.com/trends/coca-cola-ai) that consumers have become desensitized to them and often ignore them completely. However, these consumers also appreciate commercials that are [comedic](https://www.trendhunter.com/trends/where-have-you-been) as they provide them with entertainment. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Comedic Advertisements:** Brands should embrace comedy and humor in their advertisements to capture the attention of desensitized consumers. - **Karaoke Advertising:** The use of karaoke music in advertisements creates an entertaining and memorable experience for viewers. - **Male Camaraderie Marketing:** Brands can tap into the theme of male camaraderie to target a specific demographic of consumers and create more relatable content. ### Industries Being Reshaped - **Alcohol Industry:** Alcohol companies can use comedic and lighthearted advertising to differentiate their brands from competitors and attract younger audiences. - **Tech Industry:** Tech companies can incorporate humorous content into their advertising to showcase the fun and approachable side of technology. - **Entertainment Industry:** The entertainment industry can leverage the trend of comedic advertisements and karaoke music to promote new movies, TV shows, and comedy acts. ## Related on Trend Hunter - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md)