# Overtly Masculine Advertising Man Food is a New Brand Aimed at Men By Andre Dang | Published 2013-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dude-food-trend References: [andredang](http://andredang.com/2013/03/10/the-birth-of-a-new-food-brand-man-food/) & [welovemanfood](http://www.welovemanfood.com) Man Food aims to appeal to males looking for [extra masculine eats](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). This food doesn't necessarily involve just junk food. Before, dude food normally encompassed [burgers, fried chicken](https://www.trendhunter.com/trends/street-fighter-menu), hot dogs, onion rings and chips, but now this has expanded to include retro and simple food classics, done very well, with a nerd-like insistence on authenticity. The trend originated in the United States, with the [street food movement](https://www.trendhunter.com/trends/urban-eat-urban-street) of vans selling quality food to punters happy to eat standing up and out of paper. This has now developed into brands (such as Man Food) that are obsessed with male-orientated eats, which also includes coffee and alcohol. For men looking to increase their masculinity, Man Food may not put on muscle, put it will make you look cool when purchasing in a grocery store. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Masculine Food:** Creating food products targeting males with a focus on authentic and retro classics, expanding beyond traditional 'dude food.' - **Male-oriented Brands:** Growing trend of brands like Man Food catering to men's tastes and preferences, offering a range of food, coffee, and alcohol options. - **Authenticity in Food:** Increasing demand for food with a nerd-like insistence on authenticity, driving the development of brands like Man Food. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create products and brands that cater specifically to male consumers, emphasizing authenticity and retro classics. - **Retail and Grocery:** Disruptive innovation opportunity for grocery stores to offer a dedicated section or promotion for male-oriented food brands like Man Food, attracting male customers seeking to enhance their masculinity. - **Coffee and Alcohol:** Emerging market for coffee and alcohol industries to develop products and marketing strategies aimed at catering to the male demographic, aligning with the trend of male-focused brands like Man Food. ## Related on Trend Hunter - [Savory Meat Snack Products](https://www.trendhunter.com/trends/hungry-boar.md) - [Floral Meat-Made Gifts](https://www.trendhunter.com/trends/beef-jerky-flower-bouquet.md) - [Edible Meat Menus](https://www.trendhunter.com/trends/meat-menu.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Zero-Sugar Creatine Cereals](https://www.trendhunter.com/trends/man-cereal.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Protein-Forward Gen Z Snacks](https://www.trendhunter.com/trends/taste-inc.md) - [Homestyle Flash-Frozen Food Products](https://www.trendhunter.com/trends/jane-foodie.md) - [Breakfast-Included Sandwich Menus](https://www.trendhunter.com/trends/urban-eat-relaunch.md)