# Geriatric Menswear Collections The Latest Duckie Brown Range is Inspired by Senior Citizen Style By Jana Pijak | Published 2014-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/duckie-brown References: [fuckingyoung.es](http://fuckingyoung.es/duckie-brown-springsummer-2015/) & [duckiebrown](http://www.duckiebrown.com/) Designer Steven Cox and Daniel Silver presented their latest collection for Duckie Brown at New York Fashion Week and looked to geriatric styles for their inspiration. Inspired by senior citizen apparel, the label's Spring/Summer 2015 collection featured plaid, pastel and beige ensembles that were reminiscent of something that one would see at a retirement home, lawn bowling tournament or a [charity golf game](https://www.trendhunter.com/trends/gold-capsule). This geriatric menswear collection mixes its senior citizen inspiration with one that is more synonymous with today's youth culture. Referencing the recent [Normcore fashion fad](https://www.trendhunter.com/trends/gap-and-den)--an aesthetic that relies on understated and nostalgic pieces--Duckie Brown's Spring/Summer 2015 collection transcends generations. Its pieces are set to appeal to urban scenesters who are fans of mixing modern and [vintage elements within their wardrobe](https://www.trendhunter.com/trends/la-famiglia-collection). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Geriatric-inspired Fashion:** Opportunity for designers to create clothing collections that mix the style of senior citizens with modern elements. - **Normcore Fashion:** Opportunity for brands to create understated and nostalgic pieces that appeal to urban scenesters. ### Sectors Adopting This - **Fashion:** Fashion brands can explore creating collections that blend senior citizen style with modern elements. - **Retail:** Opportunity for retailers to cater to urban scenesters by offering understated and nostalgic fashion pieces. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md)