# Lumberjack Chic Runways The Duckie Brown Spring/Summer 2013 Collection is Plaid-Obsessed By Jana Pijak | Published 2012-09-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/duckie-brown-springsummer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/duckie-brown-springsummer-2013/) & [duckiebrown](http://www.duckiebrown.com/) The Duckie Brown Spring/Summer 2013 collection features a slew of lumberjack-chic menswear looks. This plaid-clad collection embraces easy-to-wear ensembles made up of comfy separates, all-over denim Canadian tuxedos and [tailored outerwear pieces](https://www.trendhunter.com/trends/apresse-2026). Designers Steven Cox and Daniel Silver are the team behind this edgy streetwear brand and are taking their clean and classic aesthetic to Perry Ellis. The pair will debut their first collection for the famed fashion house on September 11. Endorsing both comfort and durability, the Duckie Brown Spring/Summer 2013 collection highlights versatile separates and [workwear-inspired garments](https://www.trendhunter.com/trends/dickies-x-thisisneverthat-ss26) every man should own. From the timelessness of a [denim jacket](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026) to the effortless ease of a buffalo plaid shirt, this catwalk presentation promotes seasonal must-haves that never go out of style. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Lumberjack Chic:** Disruptive innovation opportunity: Create a new line of fashionable, durable workwear-inspired garments for men. - **Plaid-obsessed:** Disruptive innovation opportunity: Develop a technology that allows for customizable plaid patterns on clothing. - **Streetwear Brand:** Disruptive innovation opportunity: Combine traditional streetwear aesthetics with sustainable and eco-friendly materials. ### Who This Affects Most - **Menswear:** Disruptive innovation opportunity: Introduce smart clothing embedded with sensors and technology to improve comfort and performance. - **Fashion Design:** Disruptive innovation opportunity: Utilize 3D printing technology to create unique and customizable fashion pieces. - **Retail:** Disruptive innovation opportunity: Implement virtual reality shopping experiences to enhance customer engagement and convenience. ## Related on Trend Hunter - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Workwear Spring Line](https://www.trendhunter.com/trends/carhartt-wip-springsummer-2026.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md)