# Soccer Player Beverage Partnerships Mabï Artisanal Tea Joins Forces with Duckens Nazon By Kalin Ned | Published 2026-04-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/duckens-nazon References: [prnewswire](https://www.prnewswire.com/news-releases/mabi-artisanal-tea-announces-five-year-equity-partnership-with-haitian-soccer-icon-duckens-nazon-302730392.html)  Mabï Artisanal Tea, a Black-owned functional beverage brand with Caribbean roots, has entered into a five-year [equity partnership](https://www.trendhunter.com/trends/belgian-red-devils) with Haitian professional soccer player Duckens Nazon. This venture makes the athlete both a shareholder and [brand ambassador](https://www.trendhunter.com/trends/vichy-laboratoires) ahead of the 2026 FIFA World Cup, where Haiti will compete for the first time in over five decades. Mabï Artisanal Tea produces cold-brewed, [caffeine-free functional teas](https://www.trendhunter.com/trends/zero-thc-option) inspired by the traditional Caribbean drink mauby. The ingredient list includes mauby bark, herbs, and exotic fruits, with varieties including Apricot Passion and Strawberry Breeze currently distributed in airports, stadiums, and retail locations across the United States. Duckens Nazon, who holds the record as Haiti’s all-time leading goal scorer, has previously demonstrated commitment to Haitian communities through his foundation’s earthquake relief and housing reconstruction efforts. Now, his personal investment in the brand honours Haitian heritage and supports local farming communities. Image Credit: Mabï Artisanal Tea ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 44% | Activity: 51% | Freshness: 69% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Athlete-equity Brand Partnerships:** The investor-ambassador model where athletes take equity stakes in consumer brands creates new pathways for authentic storytelling and long-term brand alignment with fan communities. - **Heritage-inspired Functional Beverages:** Cold-brew, caffeine-free drinks rooted in regional traditions like mauby are enabling a category that blends wellness positioning with cultural provenance. - **Sports-event Retail Expansion:** Major sporting events and travel hubs are evolving into strategic launchpads for niche beverage brands seeking rapid visibility and trial at high-footfall moments. ### Where This Applies - **Beverage Manufacturing:** Artisanal producers of functional teas are positioned to disrupt mainstream beverage lines through small-batch sourcing, premium storytelling, and athlete-linked co-ownership models. - **Sports Marketing and Sponsorship:** Sponsorships that include equity stakes and community-engaged narratives are reshaping how athlete endorsements translate into sustained brand value and investor relations. - **Agricultural Supply Chains:** Direct partnerships with local farmers for specialty ingredients like mauby bark present opportunities for traceable sourcing, premium pricing, and community-focused value capture. ## Related on Trend Hunter - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [French-Inspired Functional Drinks](https://www.trendhunter.com/trends/journee.md) - [Tennis Star Tequila Experiences](https://www.trendhunter.com/trends/dobel-tequila-x-aryna-sabalenka.md) - [Mexican Soccer Player Collabs](https://www.trendhunter.com/trends/cristo-fernndez.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Designer-Backed Marseille-Inspired Beers](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay.md) - [Football Team Mimosa Recipes](https://www.trendhunter.com/trends/andr-tailgate-teammosa.md) - [Colombian-Inspired Sportswear Collections](https://www.trendhunter.com/trends/maz-manuela-lvarez.md) - [Iconic Cognac Partnerships](https://www.trendhunter.com/trends/hennessy-x-bad-bunny.md)