# Express In-Store Beauty Services Primark's Duck & Dry Xpress Delivers Fast Beauty Experiences By Laura McQuarrie | Published 2019-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/duck-dry-xpress References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Duck__Dry_teams_up_with_Primark_to_bring_customers_new_instore_Xpress_service/152177) & [duckanddry](https://www.duckanddry.com/) British salon and hair care brand Duck & Dry is teaming up with [Primark](https://www.trendhunter.com/trends/greggs-cafe) to introduce a new in-store service called Duck & Dry Xpress, which will connect consumers to fast beauty services. Inside fast fashion retailer Primark's stores, visitors will be able to experience streamlined services from Duck & Dry at a lower price point. At Primark’s [London Tottenham Court Road](https://www.trendhunter.com/trends/wicked-for-good1) store, three blow dries and three braided looks will be offered as part of a highly curated service menu. On-site, there are no facilities for washing hair, which puts the emphasis on maintaining hair rather than starting from fresh. To complement the [express hair services](https://www.trendhunter.com/trends/wig-styling) offered, Duck & Dry is also introducing Duck & Pluck and Duck & File services for nails and brows featuring Primark’s beauty products. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Fast Beauty Services:** The trend of offering streamlined, efficient beauty services in retail stores presents an opportunity for disruptive innovation in the beauty industry. - **Curated Service Menu:** The trend of offering a limited, highly curated service menu provides an opportunity for innovative and specialized beauty services. - **In-store Collaborations:** The trend of partnering with other brands to offer in-store services presents an opportunity for disruptive innovation and cross-industry collaboration. ### Sectors Adopting This - **Beauty Industry:** The beauty industry can leverage the trend of offering fast beauty services and curated service menus to attract and retain customers. - **Fashion Retail Industry:** The fashion retail industry can disrupt the market by collaborating with beauty brands to offer in-store beauty services, enhancing the overall shopping experience. - **Beauty Retail Industry:** The beauty retail industry can explore innovative partnerships with fashion retailers to expand their customer base and diversify their service offerings. ## Related on Trend Hunter - [Mobile Beauty Supply Pop-Ups](https://www.trendhunter.com/trends/sally-beauty1.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Speedy Beauty Product Deliveries](https://www.trendhunter.com/trends/doordash-and-ulta-beauty.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Pampering Festive Salons](https://www.trendhunter.com/trends/holiday-bow-bar.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Playful In-Store Cafes](https://www.trendhunter.com/trends/greggs-cafe.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md)