# Country Singer-Approved Spirits Duck Club Bourbon Was Launched by Riley Green By Michael Hemsworth | Published 2025-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/duck-club-bourbon References: [southernliving](https://www.southernliving.com/riley-green-duck-club-bourbon-11854973) & [duckclubbourbon](https://duckclubbourbon.com)  [Duck Club Bourbon](https://www.trendhunter.com/trends/whittakers-gumdrop-block) has been launched by country singer Riley Green as a new line of whiskeys that pay homage to the artist's [Southern](https://www.trendhunter.com/trends/old-elk-distillery) roots as an Alabama native. The spirits range was created through a partnership with Morningside Brands as a series of bourbons crafted for the outdoorsman, which also comes as a nod to Green's affinity for hunting, but also conservation and craftsmanship. The product portfolio currently features two expressions including the Duck Club Bourbon, which is a four-grain blend of five to six-year-old straight bourbons sourced from Kentucky and Indiana. The Duck Club Bourbon High Brass, on the other hand, is richer with a blend of five to eight-year-old Kentucky straight bourbons. Green himself commented on Duck Club Bourbon to Southern Living saying, "I spend as much time as I can outdoors; the sport and the lifestyle around it are a big part of who I am. [Duck Club™](https://www.trendhunter.com/trends/vanilla-thin-mints-dream) Bourbon feels like a natural fit, and I’m proud to be a part of a brand that honors the lifestyle I love." Image Credit: Duck Club Bourbon ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 23% | Activity: 27% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Spirits:** A growing number of celebrities, like country singer Riley Green, are leveraging their public personas to launch bespoke spirit brands, capitalizing on personal branding and lifestyle appeal. - **Craft Spirits for Outdoorsmen:** The launch of Duck Club Bourbon exemplifies a trend where spirit brands are specifically targeting niche audiences, such as outdoorsmen, with tailored products that resonate with lifestyle preferences. - **Regional Heritage-inspired Beverages:** Duck Club Bourbon represents a broader movement among distilleries to infuse their products with regional heritage narratives, creating unique selling propositions that resonate with local pride and tradition. ### Industries Being Reshaped - **Craft Distilling:** The craft distilling industry continues to innovate by offering small-batch, heritage-inspired spirits, often endorsed by notable personalities to enhance brand visibility and market penetration. - **Celebrity Branding:** Entertainers, like Riley Green with Duck Club Bourbon, are increasingly entering the consumer goods space, utilizing their influential reach to establish new brand extensions within established industries. - **Outdoor Lifestyle Products:** There is rising cross-industry innovation where traditionally separate markets, such as spirits and outdoor lifestyle brands, align to create products that cater to specific lifestyle groups. ## Related on Trend Hunter - [Ultra-Premium American Bourbons](https://www.trendhunter.com/trends/18-yearold-bourbon.md) - [Limited-Edition Single-Barrel Rye Whiskeys](https://www.trendhunter.com/trends/singlebarrel-rye-whiskey.md) - [Dive Bar Culture-Inspired Whiskeys](https://www.trendhunter.com/trends/dive-bar-culture.md) - [Limited-Edition Barrel-Proof Whiskeys](https://www.trendhunter.com/trends/silver-grove.md) - [Ultra-Luxurious Bourbon Expressions](https://www.trendhunter.com/trends/rolling-fork-spirits.md) - [Four Grain-Enriched Bourbons](https://www.trendhunter.com/trends/four-grain-bourbon.md) - [Weather-Dependent Bourbon Expressions](https://www.trendhunter.com/trends/straight-bourbon.md) - [Double Oak Bourbon Expressions](https://www.trendhunter.com/trends/double-oak-bourbon.md) - [Rodeo-Ready Whisky Cocktails](https://www.trendhunter.com/trends/houston-rodeo.md)