# Drool-Worthy Motorcycles The Ducati Hypermotard 796 Has Escaped Dreams to Enter Reality By Meghan Young | Published 2009-09-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ducati-hypermotard-796 References: [uncrate](http://www.uncrate.com/men/cars/motorcycles/ducati-hypermotard-796/) & [ducati](http://www.ducati.com/news/09/news018/news018.jhtml) I have a confession to make (it’s a confession only because my family would kill me for even uttering it): I’ve always want a [motorbike](https://www.trendhunter.com/trends/bobber-motorbikes) and the Ducati Hypermotard 796 seems to have leaped out of my dreams and into the real world. This super-sleek, super sexy is, according to Uncrate.com, the “perfect mix of [performance and urban utility](https://www.trendhunter.com/trends/bmw-r-1300-r-roadster).” With features I don’t even care about at this point, the Ducati Hypermotard 796 has to be mine. But for those who don’t just rely on looks, this bike features an all-new Ducati 796 engine, offers an APTC “wet” clutch and is in matte black, matte white, or Ducati red finish. Available in November 2009, if I had the money, there would be one less matte black Ducati Hypermotard 796. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Urban Utility Motorcycles:** The Ducati Hypermotard 796 combines performance with urban practicality, offering an opportunity for disruptive innovation in the motorcycle industry. - **Sleek and Sexy Designs:** The Ducati Hypermotard 796's super-sleek and sexy design presents an opportunity for disruptive innovation in motorcycle aesthetics. - **Advanced Engine Technology:** The all-new Ducati 796 engine in the Hypermotard 796 opens doors for disruptive innovation in engine performance and efficiency. ### Who This Affects Most - **Motorcycle Industry:** The motorcycle industry can leverage the trend of urban utility motorcycles like the Ducati Hypermotard 796 to attract and cater to new customer segments. - **Motorcycle Design Industry:** The sleek and sexy design of the Ducati Hypermotard 796 offers disruptive innovation opportunities for the motorcycle design industry. - **Engine Technology Industry:** The advanced engine technology in the Ducati Hypermotard 796 presents opportunities for disruptive innovation in the engine technology industry. ## Related on Trend Hunter - [Ultra-Luxe Italian Superbikes](https://www.trendhunter.com/trends/panigale.md) - [168 HP Cruiser Bikes](https://www.trendhunter.com/trends/ducati.md) - [Desert-Ready Dirt Bikes](https://www.trendhunter.com/trends/desertx.md) - [Carbon Fiber Supercar Motorcycles](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini.md) - [Custom Aluminum Motorcycles](https://www.trendhunter.com/trends/ducati-821.md) - [High-Tech 200 HP Superbikes](https://www.trendhunter.com/trends/hyperfighter.md) - [Riproaring Sport Motorbikes](https://www.trendhunter.com/trends/riproaring-sport-motorbikes.md) - [Dapper Dual-Tone Superbike Concepts](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike.md) - [Sci-Fi-Inspired Superbikes](https://www.trendhunter.com/trends/akiraducati-superbike.md)