# Extraordinary Trait Advertising This Ducati Campaign Promotes a Superhuman Product By Amelia Roblin | Published 2011-10-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ducati-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/ducati_trespass) & [grey](http://grey.com/) Think about your two most defining features. They are probably somewhat different from the two qualities on which this [Ducati](https://www.trendhunter.com/trends/xdaviel-nera) campaign focuses. The four prints that make up this series each presents a different personage with two exceptional characteristics. One is his ability to work magic, and the second is his ownership of a Ducati motorcycle. But the wheels are nowhere in sight in these [illustrated ads](https://www.trendhunter.com/trends/heart-of-joy), and the technique that the Maruri Grey Group of Ecuador employes does not require their inclusion. The consumer can imagine the magnificent machine using the same abstract thoughts that make sense of mystical talents. When the two attributes are underlined side by side in this Ducati campaign, one's possession of a bike is instantly elevated to the rank of remarkable. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 57% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Superhuman Advertising:** Using extraordinary traits to promote a product, creating a sense of uniqueness and desirability. - **Abstract Marketing:** Employing abstract thoughts and concepts to convey the features and benefits of a product. - **Elevated Possession Marketing:** Highlighting the ownership of a particular product as something remarkable and exclusive. ### Industries Being Reshaped - **Motorcycle Manufacturing:** Using extraordinary traits and abstract marketing to promote motorcycles as unique and desirable products. - **Advertising and Marketing:** Exploring creative ways to use extraordinary traits and abstract marketing to promote diverse products and services. - **Luxury Goods:** Employing elevated possession marketing to showcase luxurious products and create a sense of exclusivity. ## Related on Trend Hunter - [Leather-Adorned Italian Superbikes](https://www.trendhunter.com/trends/xdaviel-nera.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Custom Aluminum Motorcycles](https://www.trendhunter.com/trends/ducati-821.md) - [Ultra-Luxe Italian Superbikes](https://www.trendhunter.com/trends/panigale.md) - [Dapper Dual-Tone Superbike Concepts](https://www.trendhunter.com/trends/bmw-motorrad-ch4-superbike.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md)