# Black-Owned Multi-Grain Whiskeys DuBlasé Unveils the 'No. 9' Straight Bourbon Whiskey By Kanesa D | Published 2023-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dublase References: [bevnet](https://www.bevnet.com/spirits/2023/black-owned-spirits-brand-dublase-expands-with-launch-of-new-bourbon) & [dublase](https://www.dublase.com/buy-now)  DuBlasé is a black-owned spirits brand that has officially debuted its newest straight bourbon whiskey 'No. 9.' Arriving as the Jacksonville brand's first multi-grained whiskey, the new offering combines dried fruit and rich spices to create a delicious fusion of flavors. DuBlasé previously debuted a vanilla whiskey during the pandemic, creating a solid customer base that would set them up for market distribution opportunities. The brand is currently sold at national retailers like [Sam's Club](https://www.trendhunter.com/trends/tropical-probiotic-yoggies), [Total Wine](https://www.trendhunter.com/trends/browne-family-spirits), and ABC Fine Wine & Spirits. “We’re excited to launch this highly anticipated bourbon. It’s a small batch, 90 proof, straight bourbon whiskey that was aged for four years. Its mash bill includes three grains: corn, rye and barley malt, for a unique twist,” said DuBlasé founder & CEO, Darrin Eakins. Image Credit: DuBlasé ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 31% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multi-grain Whiskeys:** Creating multi-grain whiskeys incorporating unique and diverse flavors presents an opportunity for innovation in the spirits industry. - **Black-owned Spirits Brands:** Supporting and investing in black-owned spirits brands that are creating delicious and unique products presents a disruptive innovation opportunity in the alcohol industry. - **Vanilla-infused Spirits:** Incorporating vanilla flavors in spirits presents an opportunity for innovation in the alcohol industry as consumers seek out unique and flavorful experiences. ### Industries Being Reshaped - **Alcohol:** The alcohol industry can benefit from supporting and investing in diverse and unique flavors created by black-owned spirits brands like DuBlasé. - **Retail:** National retailers like Sam's Club, Total Wine, and ABC Fine Wine & Spirits can continue to expand their offerings by carrying products from black-owned spirits brands like DuBlasé. - **Hospitality:** Restaurants and bars can offer customers unique and distinct whiskey flavors like DuBlasé's multi-grain 'No. 9' straight bourbon whiskey to enhance their dining and drinking experiences. ## Related on Trend Hunter - [Black History-Celebrating Whiskeys](https://www.trendhunter.com/trends/ten-to-one.md) - [Diversity-Celebrating Whiskey Brands](https://www.trendhunter.com/trends/abisola-whiskey.md) - [Black Athlete-Honouring Whiskeys](https://www.trendhunter.com/trends/the-trifecta.md) - [Blues Music-Honoring Bourbon Whiskeys](https://www.trendhunter.com/trends/blue-note-bourbon.md) - [Black-Owned Scotch Brands](https://www.trendhunter.com/trends/fior-scotch.md) - [Black-Owned Cream Liqueurs](https://www.trendhunter.com/trends/ls-cream.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Black Currant-Infused Whiskeys](https://www.trendhunter.com/trends/von-payne-black.md) - [Artfully Blended Whiskeys](https://www.trendhunter.com/trends/stoli-group.md)