# Cheerful Candy Packaging The American Folk Tale Collection for Dubble Bubble is Popping By Jaime Neely | Published 2011-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dubble-bubble References: [thedieline](http://www.thedieline.com/blog/2011/7/8/dubble-bubble-the-american-folk-tale-collection.html) & [gretchenbraun](http://www.gretchenbraun.com/) The new American Folk Tale Collection for Dubble Bubble delivers plenty of fun, vibrant colors in its cleverly designed bubblegum cases. These Dubble Bubble containers are storage cases that can be reused once you run out of gum. Each package is printed with a cheerful Folk Tale character is the front that embodies a big, round bubble of Dubble Bubble that, when pushed, will pop the case open, revealing the gum inside. The designer behind these unique, reusable Dubble Bubble containers is Gretchn Braun. The purpose behind the design, according to The Dieline, was to "create the packaging out of a single piece of cardboard for easy assembly and minimal waste." The final result is a colorful and interactive experience through which consumers can enjoy their favorite flavor of Dubble Bubble. **Implications** - In today's fast-moving society, there is a high demand among consumers for products that provide convenience, simplicity and efficiency into consumer lifestyles. Businesses that manage to provide these qualities as well as aesthetically pleasing designs will see large returns in today's industry. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Packaging:** Businesses can capitalize on the demand for convenient packaging that combines functionality and aesthetic appeal. - **Interactive Experiences:** Creating interactive packaging experiences can enhance brand engagement and delight consumers. - **Sustainable Design:** Eco-friendly packaging designs that minimize waste can attract environmentally-conscious consumers. ### Sectors Adopting This - **Consumer Goods:** Companies in the consumer goods industry can explore innovative packaging solutions to meet consumer demands. - **Food and Beverage:** Food and beverage companies can create engaging packaging designs that enhance the consumer experience. - **Packaging and Printing:** The packaging and printing industry can explore sustainable design practices to cater to eco-conscious consumers. ## Related on Trend Hunter - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Collaborative Bubble Gum Products](https://www.trendhunter.com/trends/hubba-bubba-x-skittles.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Hard Candy-Inspired Gummies](https://www.trendhunter.com/trends/push-pop-gummy-popits.md)