# Gold-Incentive Diet Plans It Pays to be Part of the Dubai Weight Loss Program By Meghan Young | Published 2013-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dubai-weight-loss References: [fastcoexist](http://www.fastcoexist.com/1682621/dubai-is-paying-its-residents-in-gold-to-lose-weight) Everyone has their own incentives and motivations when it comes to shedding those extra pounds, but the Dubai weight loss program monetizes them in order to really light a fire under the arses of its local population. If the reward of being thinner and healthier never truly resonated with these particular Arabs, then perhaps a few grams of gold will. Essentially, the Dubai weight loss program involves paying residents who participate a [gram of gold](https://www.trendhunter.com/trends/planet-gold-rush) for every kilogram of weight loss accumulated during a specific month. The exciting event began on July 19, 2013, with the weighing in of participants. Since the city as a whole has skyrocketed when it comes to [unhealthy weight gain](https://www.trendhunter.com/trends/good-food-real-results), it is only natural that something like this Dubai weight loss program has come about to combat it. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Monetized Incentive Programs:** Creating weight loss and other incentive programs that utilize monetary rewards to motivate participants. - **Gold-incentive Programs:** Developing incentive programs that offer gold rewards for achieving specific goals, such as weight loss. - **Gamification of Health Goals:** Incorporating gamification elements into health goals to motivate and engage participants. ### Who This Affects Most - **Health & Wellness:** Developing innovative programs, technologies, and services to improve people's health and well-being. - **Fitness & Weight Loss:** Creating disruptive technologies and programs that promote healthy weight loss and lifestyle changes. - **Consumer Rewards & Loyalty:** Developing new loyalty and reward programs that incentivize consumer behavior with innovative rewards and incentives. ## Related on Trend Hunter - [Ice-Powered Fitness Classes](https://www.trendhunter.com/trends/the-coolest-class.md) - [Dubai-Style Protein Bars](https://www.trendhunter.com/trends/protein-dubai-chocolate.md) - [Weight Loss Memberships](https://www.trendhunter.com/trends/weight-loss-membership.md) - [Comprehensive Weight Management Systems](https://www.trendhunter.com/trends/weight-management-system.md) - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Virtual Weight Loss Services](https://www.trendhunter.com/trends/virtual-weight-loss-service.md) - [Comprehensive Weight Loss Plans](https://www.trendhunter.com/trends/hims-weight-loss.md) - [AI-Powered Weight Management Platforms](https://www.trendhunter.com/trends/twin-health.md) - [In-Gym Hotels](https://www.trendhunter.com/trends/in-gym-hotel.md)