# Massive Middle Eastern Malls Dubai Square Will Be the Size of 100 Football Fields By Justin Lam | Published 2018-07-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/dubai-square References: [luxurylaunches](http://luxurylaunches.com/travel/dubai-is-building-the-worlds-biggest-mall-and-this-one-will-span-over-a-whopping-100-football-fields.php) & [gulfnews](https://gulfnews.com/business/sectors/retail/watch-the-world-s-next-biggest-mall-to-rise-in-dubai-1.2257234) Dubai is no stranger to expansive and luxury structures, but the upcoming Dubai Square mall will dwarf all other shopping experiences in the city. Occupying a massive 30 million square feet, Dubai Square spans over 100 football fields and has dedicated spaces for [retail, hospitality and residential areas](https://www.trendhunter.com/trends/inaura). The expansive location will be handled by [Dubai Holding](https://www.trendhunter.com/trends/dmcc) as well as Emaar Properties. Dubai Square will be located in the heart of the [Dubai Creek Harbour](https://www.trendhunter.com/trends/maison-margiela-residences-dubai) and is part of an ambitious proposal to drive the principal of "omnichannel retailing." This concept aims to be a seamless blend of shopping via desktop, mobile or retail store. This initiative will be exemplified at the mall as it features custom-designed mobile apps, quick checkout solutions and much more. Image Credit: Dubai Holding ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Omnichannel Retailing:** Dubai Square's initiative to drive omnichannel retailing in their massive mall will revolutionize the way shoppers consume products and services both online and in-store. - **Luxury Retail Destinations:** The massive scale of Dubai Square and its dedicated spaces for hospitality and residential areas create new opportunities for luxury and premium retail brands to establish themselves in a unique and dynamic environment. - **Innovative Shopping Experiences:** Dubai Square's focus on technology, such as custom-designed mobile apps and quick checkout solutions, exemplifies how malls can innovate to enhance shopping experiences for consumers while driving growth for retailers. ### Where This Applies - **Retail:** The scale of Dubai Square is set to transform the retail industry in the Middle East by providing a unique and innovative platform for brands to connect with consumers in a dynamic and unforgettable way. - **Hospitality:** Dubai Square's dedicated spaces for hospitality open new doors and opportunities for the hospitality and tourism industries to create exceptional experiences for tourists and residents alike. - **Real Estate:** Dubai Square's combination of retail, hospitality, and residential areas set a new benchmark for real estate development and provide new possibilities for investors and developers to create integrated environments that meet the needs of modern consumers, investors, and stakeholders. ## Related on Trend Hunter - [Virtual Mall Metaverses](https://www.trendhunter.com/trends/metamall.md) - [Cube-Shaped Skyscraper Buildings](https://www.trendhunter.com/trends/mukaab.md) - [Football Club Residential Skyscrapers](https://www.trendhunter.com/trends/chelsea-football-club.md) - [Carbon-Neutral LED Trees](https://www.trendhunter.com/trends/led-tree.md) - [Sky-Garden Leisure Towers](https://www.trendhunter.com/trends/the-sobha-skyparks.md) - [Dubai-Based Esports Centers](https://www.trendhunter.com/trends/dmcc.md) - [Mall-Based Indoor Adventure Parks](https://www.trendhunter.com/trends/miami-international-mall.md) - [Immersive Minimalist Undergarment Retailers](https://www.trendhunter.com/trends/skims-store.md) - [Experiential Retail Sports Concepts](https://www.trendhunter.com/trends/champs-sports-homefield.md)