# Dubai Cares Educate 1 Million Children By jelalyn | Published 2007-10-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/dubai-cares-a-bid-to-educate-1-million-children References: [dubaicares.ae](http://www.dubaicares.ae/) Dubai, in its much publicized bling-bling society, decided to extend its golden hands to less fortunate children by launching a [charitable institution](https://www.trendhunter.com/trends/joy-in-childhood) that is targeting Middle Eastern, African and Asian schools. **Implications** - Philanthropy is becoming more and more important for business as consumers are beginning to choose brands that do [social good](https://www.trendhunter.com/trends/thrift-it-back). This is not only applicable to brands, but also to entire cities, with Dubai being an example. By helping others, Dubai is spreading the message that it is more than a place of extravagance and luxury, which, ironically, may elevate tourism as consumers' positive feelings towards the city grow. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 1% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Growing Philanthropy:** There is a growing importance of philanthropy in the business world as consumers prioritize brands that do social good. - **City-based Social Responsibility:** Cities like Dubai are taking on social responsibility initiatives, which can reshape consumer perceptions and boost tourism. - **Cross-continental Educational Outreach:** Charitable institutions like Dubai Cares are targeting Middle Eastern, African, and Asian schools to provide education opportunities for underprivileged children. ### Industries Being Reshaped - **Luxury Tourism:** Luxury tourism industry in Dubai may benefit from the positive consumer perception that arises from the city's philanthropic efforts. - **Nonprofit and Charities:** The nonprofit sector, including charitable institutions like Dubai Cares, is expanding its educational outreach to underprivileged schools across different continents. - **Brand Marketing:** Brands focusing on social good and philanthropy are more likely to attract consumers who value corporate social responsibility. ## Related on Trend Hunter - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Carbon-Neutral LED Trees](https://www.trendhunter.com/trends/led-tree.md) - [Philanthropic Kid Fashion Brands](https://www.trendhunter.com/trends/black-week-2024.md) - [Global Holiday Giving Journeys](https://www.trendhunter.com/trends/disney-ultimate-toy-drive.md) - [Educational Charity Campaigns](https://www.trendhunter.com/trends/learning-palooza.md) - [Dubai-Style Flavored Milks](https://www.trendhunter.com/trends/dubai-chocolate-milk.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Charitable Esports Projects](https://www.trendhunter.com/trends/esports-for-good.md) - [Multifaceted CSR Funds](https://www.trendhunter.com/trends/make-magic-happen.md)