# Halloween-Inspired Dual-Format Events Dave & Buster Ran a Boo Bash and a Midnight Mixer By Kalin Ned | Published 2025-11-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dualformat-event References: [daveandbusters](https://www.daveandbusters.com/us/en/holidaydeals/halloween-at-dave-and-busters)  [Dave & Buster's](https://www.trendhunter.com/trends/events-and-promotions) established a dual-format event structure for its nationwide Halloween festivities. This, in turn, provided distinct spooky options tailored to different age groups and preferences. Dave & Buster's first offering was the Boo Bash. It was priced at a lower tier and centered on three hours of unlimited arcade access alongside discounted food and non-alcoholic drinks. This package included craft activities and costume competitions with multiple age-based and group categories. It targeted a family-oriented audience. The second offering — dubbed the Midnight [Mixer](https://www.trendhunter.com/trends/nonalcoholic-mixers) — was offered at a higher price point and featured a dedicated food selection, a costume contest with a grand prize of extended gameplay, and an optional upgrade for alcoholic beverages. Both events provided a commemorative cup to the initial wave of ticket buyers at each location. Image Credit: Dave & Buster ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 19% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Halloween Cocktail Capsules](https://www.trendhunter.com/trends/spooky-sips-collection.md) - [Bulk Artisan Cocktail Products](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails.md) - [Spooky Slasher Movie Experiences](https://www.trendhunter.com/trends/universal-studios-halloween-horror-nights.md) - [Arcade Leaderboard Initiatives](https://www.trendhunter.com/trends/dave-busters1.md) - [Halloween-Themed Amusement Park Activations](https://www.trendhunter.com/trends/disneyland-resort.md) - [Halloween-Themed Bowling Events](https://www.trendhunter.com/trends/halloween-boowling-spooktacular.md)