# Dual Layer Pepperoni Pizzas Papa John's Dual Layer Pizza Celebrates the Release of Ghostbusters By Katherine Pendrill | Published 2016-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dual-layer-pepperoni References: [brandeating](http://www.brandeating.com/2016/06/papa-johns-brings-back-double-pepperoni-pizza-for-ghostbusters-tie-in.html) & [papajohns](http://www.papajohns.com/ghostbusters/) Papa John's is celebrating the [release of Ghostbusters](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection) by bringing back its Dual Layer Pepperoni Pizza. While some brands have been promoting the new movie with black burgers and lime-green colored treats, Papa John's is taking a more indulgent approach. The new [XL](https://www.trendhunter.com/trends/raptors-mega-slice) Dual Layer Pepperoni Pizza is a 16-inch hand-tossed pizza comprised of two distinct layers. There is a single layer of deli-style pepperoni, which sits underneath an additional layer of pepperoni, cheese and Italian herb seasoning. To give the pizza a Ghostbusters-inspired twist, the dish is served inside a box that is branded with 'honorary Ghostbuster' Papa John in the iconic ECTO-1 vehicle. As an added bonus, those who purchase a $25 ePapa Card will be gifted with a $5 Fandango gift certificate to use towards the purchase of any movie ticket. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 40% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Movie-inspired Food:** Restaurants can create special menu items that tie in with the release of popular movies, like Papa John's Dual Layer Pepperoni Pizza for Ghostbusters, to attract customers and increase revenue. - **Layered Food:** Dual layer food items, like Papa John's Dual Layer Pepperoni Pizza, offer a unique twist on traditional favorites and could be a trend to explore for restaurants looking to differentiate themselves. - **Branded Packaging:** Custom packaging, like the Ghostbusters-inspired box for Papa John's Dual Layer Pepperoni Pizza, can add value and excitement for customers and be a key element of a restaurant's marketing strategy. ### Industries Being Reshaped - **Fast Food:** Fast food chains can create limited-time menu items that tie in with popular movies to increase foot traffic and sales. - **Pizza Delivery:** Pizza delivery companies can explore dual layer pizza options as a way to stand out in the crowded pizza market and attract new customers. - **Movie Theaters:** Movie theaters can partner with restaurants to offer special food deals, like Papa John's $5 Fandango gift certificate promotion, to add value and incentivize customers to visit their theaters. ## Related on Trend Hunter - [Oversized Pizzeria Menu Items](https://www.trendhunter.com/trends/the-grand-papa-pizza.md) - [Abundant Pepperoni Pizzas](https://www.trendhunter.com/trends/triple-pepp.md) - [Stacked Double Decker Pizzas](https://www.trendhunter.com/trends/double-up.md) - [Pepperoni-Filled Pizza Crusts](https://www.trendhunter.com/trends/epic-pepperoni-stuffed-crust-pizza.md) - [Garlic Parmesan Pizza Items](https://www.trendhunter.com/trends/epic-stuffed-crust-1.md) - [New York-Style Pizza Launches](https://www.trendhunter.com/trends/ny-style-pizza.md) - [Cup-Shaped Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-johns-1.md) - [Four-in-One Promotional Pizzas](https://www.trendhunter.com/trends/fantastic-fournone-pizza.md) - [Layered Tortilla Pizzas](https://www.trendhunter.com/trends/ghost-pepper-ground-beef-double-crunch-pizza.md)