# Rotating Lens Cameras The 'Dual Instant Camera' Will Instantly Print Your Picture By Mary Van Puymbroeck | Published 2017-06-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dual-instant-camera References: [hypebeast](https://hypebeast.com/2017/6/dual-instant-camera-rotating-lens-system-portrait-landscape-photography) & [behance.net](https://www.behance.net/gallery/47304743/Print) Designer Jordan Steranka has created the concept for the Dual Instant Camera that is centered around convenience. The device re-imagines an alternative to carrying around a giant bag full of camera equipment to capture a fun day with loved ones. With its [rotating lens system](https://www.trendhunter.com/trends/moon-walker-multi-cam), the Dual Instant Camera can easily switch between a 24mm landscape lens and a 50mm portrait lens. The user is able to save photos on their mobile device or instantly print them with its [instant Polaroid-style printing feature](https://www.trendhunter.com/trends/kodak-printomatic). With only a touchscreen and four buttons, the Dual Instant Camera would be [sleek and easy-to-use](https://www.trendhunter.com/trends/camera-1). While this is only a concept for the time being, those behind this product are working to find a way to integrate more physical photographs into our digital lives. As an object that can be passed down, a physical photograph gives the user a unique emotional and tactile experience. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 64% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### What Makes This Trend Stand Out - **Rotating Lens Cameras:** The rotating lens system of the Dual Instant Camera creates opportunities for more versatile and convenient photography. - **Instant Printing Technology:** The instant Polaroid-style printing feature of the Dual Instant Camera taps into the demand for tangible and shareable photographs in the digital age. - **Simplified Camera Interfaces:** The sleek and easy-to-use touchscreen interface of the Dual Instant Camera presents opportunities for intuitive user experiences in the photography industry. ### Sectors Adopting This - **Photography Equipment:** The Dual Instant Camera disrupts the traditional photography equipment market by providing a compact and versatile solution for capturing and printing photos. - **Printing Technology:** The instant Polaroid-style printing feature of the Dual Instant Camera introduces innovations in printing technology that cater to the demand for physical photographs. - **Mobile Technology:** The integration of saving photos on mobile devices within the Dual Instant Camera opens up opportunities for collaborative and seamless experiences between cameras and smartphones. ## Related on Trend Hunter - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [Quad-Lens GIF Cameras](https://www.trendhunter.com/trends/moment-3d-camera.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md) - [Designer Camera Printer Concepts](https://www.trendhunter.com/trends/polaroid-trance-camera.md) - [Minimalist Industrial Cameras](https://www.trendhunter.com/trends/instant-camera-concept.md) - [Low-Light Instant Camera Concepts](https://www.trendhunter.com/trends/polaroid-go-camera.md) - [Easily Maneuvered Outdoor Cameras](https://www.trendhunter.com/trends/duo-camera.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Rechargeable Instant Print Cameras](https://www.trendhunter.com/trends/kodak-smile.md)