# Singer-Backed Summer Seltzers Truly Hard Seltzer Taps Dua Lipa to Launch 'Poolside Variety Pack' By Niko Pajkovic | Published 2022-05-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dua-lipa References: [bevindustry](https://www.bevindustry.com/articles/94986-truly-taps-dua-lipa-for-new-variety-pack) & [trulyhardseltzer](https://trulyhardseltzer.com/) [Truly Hard](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack) Seltzer, a leading sparkling alcoholic beverage brand owned by The Boston Beer Co., has announced the launch of its [Truly Poolside Variety Pack](https://www.trendhunter.com/trends/truly-x-minnidip), a new limited-edition flavor pack inspired by beloved pop star Dua Lipa's second studio album, 'Future Nostalgia.' Designed specifically for the approaching summer season, the pack includes four all-new [fruity cocktail flavors](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages) including Piña Colada Style, Orange Peach Fizz, Strawberry Melon Fizz, and Kiwi Mojito Style. In addition, the new can designs draw on the retro-inspired visual motifs of 'Future Nostalgia.' “I love exploring new ways to express my creativity,” Dua Lipa said in a statement. “Playing CFO, Chief Flavor Officer, for Truly’s new Poolside Variety Pack is the latest trick up my sleeve and it being ready just in time for summer is no coincidence. Image Credit: Truly Hard Seltzer ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Alcoholic Beverage Flavors:** The development of unique, seasonal flavors for popular alcoholic beverage brands presents opportunities for growth and differentiation. - **Celebrity Collaborations in the Beverage Industry:** Collaborations between beverage brands and popular artists provide opportunities for new product development and increased visibility. - **Seasonal Beverage Marketing Campaigns:** Seasonal marketing campaigns can help beverage brands connect with consumers and drive sales during peak consumption periods. ### Sectors Adopting This - **Alcoholic Beverage Manufacturing:** Alcoholic beverage companies can explore the development of unique flavor profiles and celebrity collaborations for growth opportunities. - **Music Industry:** Celebrity collaborations with beverage brands can provide new revenue streams and increase visibility for artists. - **Marketing and Advertising:** Seasonal beverage marketing campaigns offer opportunities for marketing and advertising agencies to create engaging campaigns and connect beverage brands with consumers. ## Related on Trend Hunter - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md) - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Festive Hard Seltzer Beverages](https://www.trendhunter.com/trends/holiday-party-pack-2.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Reality Star-Approved Hard Seltzers](https://www.trendhunter.com/trends/truly-no-shade-just-tea.md) - [High-ABV Lemonade Hard Seltzers](https://www.trendhunter.com/trends/truly-unruly-lemonade.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md)