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# Future Dubai Cybertecture
Du Tower

By Dee Sandin | Published 2008-03-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/du-tower-cybertecture-set-to-open-in-2010
References: [tinsiders](http://tinsiders.com) & [tinsiders.blogspot](http://tinsiders.blogspot.com/)

Some things have to be seen to be believed. This [38 story tower in Dubai](https://www.trendhunter.com/trends/cest-ici-design) is named the Du Tower and will function as a symbol of the young, high-tech telecommunications company, Du.

"This 115-metre tower consists of open plan offices with high-tech provisions allowing flexible usage either by Du or by the tertiary tenants of Du Tower," according to [Tinsiders](http://tinsiders.blogspot.com). "Being the first of its kind, the Du Tower will probably be a symbol of communications in the future within UAE and the whole region as a piece of Cybertecture building."

Architecture and technology have given birth to Cybertecture. Get used to it.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 15% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Cybertecture:** The integration of architecture and technology presents disruptive innovation opportunities for creating intelligent, sustainable buildings and cities.
- **Flexible Usage Spaces:** The design of open plan offices with high-tech provisions offers disruptive innovation opportunities for creating versatile and adaptable work environments.
- **Communications Symbolism:** Creating iconic buildings that symbolize the future of communication and technology can be a disruptive innovation opportunity to establish brand identity and inspire the industry.

### Industries Being Reshaped

- **Architecture:** The architecture industry can explore disruptive innovation opportunities in the field of Cybertecture to create cutting-edge, technologically advanced buildings.
- **Telecommunications:** The telecommunications industry can leverage flexible usage spaces and innovative building designs to create efficient and adaptable work environments for their companies.
- **Real Estate:** The real estate industry can capitalize on the trend of communications symbolism to develop iconic properties that attract tenants and elevate their brand perception.

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