# Athlete-Approved Protein Products The DT10 Sports Product Lineup Includes Bars and Shakes By Michael Hemsworth | Published 2018-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dt10-sports References: [conveniencestore](https://www.conveniencestore.co.uk/products/sports-star-unveils-new-range-of-protein-products/572430.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [dt10sports](https://www.dt10sports.com) Protein-focused diets are continuing to grow in popularity, so the DT10 Sports product lineup has been unveiled as a new option for consumers to pick up. Consisting of bars and shakes, the product lineup promises to deliver essential minerals, vitamins and high levels of protein to the tune of 21 grams in each bar and 30 grams in each shake. The products come in classic flavor varieties and are all approved by Daley Thompson CBE who worked in collaboration with British drink and food specialist Gary Barnshaw to create the clean protein lineup. The DT10 Sports product lineup is free of palm oil, Sucralose, added sugar and, regarding the shakes, are made with milk rather than water for added nutrients. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-focused Diets:** Disruptive Innovation Opportunity: Develop plant-based protein products to cater to the growing demand for vegan and vegetarian protein options. - **Clean Protein:** Disruptive Innovation Opportunity: Create protein products that are free of artificial sweeteners, additives, and other unhealthy ingredients. - **Athlete-endorsed Products:** Disruptive Innovation Opportunity: Collaborate with well-known athletes to create protein products that cater to the specific needs of athletes. ### Sectors Adopting This - **Health and Wellness:** Disruptive Innovation Opportunity: Introduce personalized nutrition plans and products tailored to individual health goals. - **Food and Beverage:** Disruptive Innovation Opportunity: Develop innovative protein products using alternative and sustainable protein sources. - **Sports and Fitness:** Disruptive Innovation Opportunity: Combine technology and nutrition to create smart protein products that track consumption and offer personalized recommendations for athletes. ## Related on Trend Hunter - [Athlete-Specific Protein Bars](https://www.trendhunter.com/trends/protein-bars1.md) - [RTD Cereal Beverages](https://www.trendhunter.com/trends/performance-protein-shake.md) - [Nutritionist-Formulated Supplements](https://www.trendhunter.com/trends/smart-protein-products.md) - [High-Protein Dairy Snacks](https://www.trendhunter.com/trends/danone-getpro.md) - [Athlete-Targeted Dairy Products](https://www.trendhunter.com/trends/highprotein-dairy-products.md) - [Energy-Replenishing Whey Proteins](https://www.trendhunter.com/trends/optimum-nutrition.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Chilled High-Protein Dairy Products](https://www.trendhunter.com/trends/the-gym-kitchen-highprotein-products.md) - [Tennis-Themed Sports Nutrition Collaborations](https://www.trendhunter.com/trends/tommy-paul.md)