# Helpless Dog Ads The DStv Cesar Millan Campaign Shows How Canines See the World Differently By Meghan Young | Published 2014-07-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dstv-cesar-millan References: [adeevee](http://www.adeevee.com/2014/07/dstv-nat-geo-wild-shoes-purse-camera-print/) & [ogilvy](http://www.ogilvy.com) As people look at the DStv Cesar Millan ad campaign, a collective 'awww' will surely be heard from around the world. Although unappetizing meat-made objects lie front and center in each frame, as soon as people peruse the rest of the images, the hopeful and helpless look in the [dogs' eyes](https://www.trendhunter.com/trends/merry-chaos) will melt anyone's hearts. The campaign reads, "Because your dog sees the world a little differently." Promoting the Nat Geo Wild channel, the DStv Cesar Millan ad campaign was conceived and executed by [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers), an ad agency based in Johannesburg, South Africa. It was adorably art directed by Darryn Rogers with creative direction by Mike Martin and Carl Willoughby. The imaginative images were shot by photogrpaher Huw Morris. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Advertising:** Incorporating emotion and heartwarming visuals in advertising campaigns can create a powerful connection with consumers. - **Animal Perspectives:** Exploring the world through an animal's eyes in advertising can offer a unique and engaging perspective. - **Pet-focused Marketing:** Targeting pet owners with marketing campaigns that emphasize their pets' experiences can resonate with a passionate and dedicated audience. ### Sectors Adopting This - **Advertising and Marketing:** Ad agencies and marketers can tap into emotional advertising techniques to create memorable campaigns that resonate with consumers. - **Photography:** Photographers can explore new creative opportunities by capturing unique perspectives and emotions in their pet photography. - **Animal Products and Services:** Companies in the pet industry can leverage pet-focused marketing to connect with pet owners and promote their products and services. ## Related on Trend Hunter - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Dog-Friendly Workplace Initiatives](https://www.trendhunter.com/trends/cesar-hire-my-dog.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)