# Double-Take Fashion Photography The DSquared2 SS11 Campaign Shares All the Love By Kamal Musharbash | Published 2011-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-ss111 References: [homotography.blogspot](http://homotography.blogspot.com/2011/01/dsquared2-ss11-by-mert-marcus-full.html) & [dsquared2](http://www.dsquared2.com) As spring is slowly creeping its away from the snowy grounds, a glimpse into the [DSquared2 SS11 campaign](https://www.trendhunter.com/trends/luxury-menswear-campaign) will ease away the cabin fever and give you something to look forward to. Twin models Jonathan and Kevin Ferreina Sampaio, along with Jean Carlos and Diego Miguel showcase all their best assets for the upcoming season. The [black and white campaign](https://www.trendhunter.com/trends/jiyongkim-fw25) shot by photographers Mert Alas and Marcus Piggott give a great insight to what the DSquared2 SS11 collection has to offer. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Black and White Photography:** Opportunity to incorporate black and white photography into advertising campaigns for a vintage and timeless aesthetic. - **Model Diversity:** Disruptive innovation opportunity to feature models from diverse backgrounds to represent a broader range of consumers. - **Seasonal Campaign Previews:** Opportunity to release campaign previews ahead of the season to generate excitement and anticipation among customers. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to embrace black and white photography in their marketing strategies to create a visually striking and captivating brand image. - **Advertising:** Disruptive innovation potential in the advertising industry by promoting greater representation and inclusivity in campaigns. - **Marketing:** Opportunity for marketers to leverage seasonal campaign previews as a way to engage and build anticipation among consumers. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md)