# Tropical Glamazon Lookbooks The Tropical for Dsquared2 Spring/Summer 2014 Exudes Fresh Fashion By Farida Helmy | Published 2014-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-springsummer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/dsquared2-springsummer-2014-campaign/) & [dsquared2](http://www.dsquared2.com/ca/men/secondary) Exuding luxury, quirky textures and vibrant colors, the Tropical for DSquared2 Spring/Summer 2014 campaign uses stunning up-and-comer model Luma Grothe to headline the fierce lookbook. The Tropical for DSquared2 Spring/Summer 2014 campaign is shot in a subtly bright psychedelic style with a [tropical-themed backdrop](https://www.trendhunter.com/trends/sel-de-mer) by fashion photographers Mert & Marcus. Capturing the model looking almost goddess like, Luma enchants in the label’s [majestic shapes](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), cat-eye shaped sunglasses and seasonal hues while comfortably posing against a waterfall backdrop in the midst of a jungle. Shot in Los Angeles and overlooked by Dean and Dan Caten, the Tropical for DSquared2 Spring/Summer 2014 campaign is all about sexy female empowerment through fashion; the collection makes you want to wear these fabulous pieces and own anywhere you go with them. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion Campaigns:** The Tropical for DSquared2 Spring/Summer 2014 campaign showcases the potential for luxury brands to create visually stunning and captivating fashion campaigns. - **Tropical Themed Collections:** The collection by DSquared2 demonstrates the opportunity for brands to incorporate tropical themes into their designs and attract consumers with vibrant colors and bold textures. - **Female Empowerment Through Fashion:** The Tropical for DSquared2 Spring/Summer 2014 campaign highlights the potential for fashion to empower women and make them feel confident and strong. ### Where This Applies - **Fashion Photography:** The Tropical for DSquared2 Spring/Summer 2014 campaign showcases the demand for skilled fashion photographers who can capture the essence and mood of a brand's collection. - **Luxury Fashion:** The campaign highlights the opportunity for luxury fashion brands to create visually striking and unique collections that capture the attention of affluent customers. - **Women's Fashion:** The Tropical for DSquared2 Spring/Summer 2014 campaign demonstrates the potential for women's fashion brands to empower their customers through stylish and impactful designs. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)