# Chic Picnic Shoots The DSquared2 Spring 2012 Campaign Features an Outdoors Theme By Meghan Young | Published 2011-12-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-spring-20121 References: [fashiongonerogue](http://fashiongonerogue.com/natasha-poly-dsquared2-spring-2012-campaign-mert-marcus/) & [dsquared2](http://www.dsquared2.com/Index.aspx) Come springtime, every man, woman and child is thinking about shedding the heavy layers of clothes in order to enjoy the outdoors to its fullest, and that is exactly the feeling that the DSquared2 Spring 2012 campaign captures. With the [warmer weather and sunnier days](https://www.trendhunter.com/trends/transition-collection), people’s fashion choices immediately take a turn for looks that combine both fashion and function together instead of one or the other. Shot by dynamic photography duo Mert & Marcus, the DSquared2 Spring 2012 campaign stars a sultry yet outdoorsy Natasha Poly alongside male models Dimitri Tanner, Paolo Anchisi, Matt Woodhouse and Ton Heukels. All of them are on a rather [steamy camping trip](https://www.trendhunter.com/trends/engineered-for-whatever) in which the main attraction is the very stylish Poly. Saturated in color, the campaign relies on the promise of better weather. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Fashion:** Disruptive innovation opportunity: Create innovative, functional and stylish outdoor clothing and accessories for the spring season. - **Nature-inspired Campaigns:** Disruptive innovation opportunity: Develop advertising campaigns that showcase nature and the outdoors to capture the attention of consumers. - **Colorful Photography:** Disruptive innovation opportunity: Utilize vibrant and saturated colors in photography to create visually captivating campaigns. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Merge fashion and functionality to create trendy outdoor clothing and accessories. - **Advertising:** Disruptive innovation opportunity: Create nature-inspired advertising campaigns to appeal to consumers' desire for outdoor experiences. - **Photography:** Disruptive innovation opportunity: Experiment with vibrant and colorful photography techniques to attract viewers' attention. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Striking Outdoor Necessities](https://www.trendhunter.com/trends/samsoe-samsoe.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)