# Robotic 1960s Fashion Campaigns The Dsquared2 Fall/Winter 2014/2015 Murphy Photoshoot is Retro By Jordy E | Published 2014-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-fallwinter-20142015 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/05/preview-amanda-murphy-for-dsquared2-fw-1415-campaign-by-mert-and-marcus-.html) & [dsquared2](http://www.dsquared2.com) The Dsquared2 Fall/Winter 2014/2015 campaign reintroduces a bit of the 1960s. Photography duo Mert and Marcus took images of model Amanda Murphy for the series, displaying her beauty by way of a plain bedroom and an anonymous male. Murphy comes across as robotic in many regards. In the snapshots, she posed in a stoic manner while clad in jewel-encrusted arm bands and thick belt-like necklaces, pieces that maintain a series of [futuristic and highly simulated elements](https://www.trendhunter.com/trends/the-future-is-not-set). These android-like accessories are further complimented by a sheer body suit, [studded dress](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and a ruffled shawl, revealing a bit of the Dsquared2 Fall/Winter 2014/2015 collection while still keeping much of the line under wraps. This choice will likely entice shoppers in search of more from the label. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **1960s-inspired Fashion:** Disruptive innovation opportunity: Create retro-modern clothing designs with futuristic elements. - **Robotic Fashion Photography:** Disruptive innovation opportunity: Combine fashion photography with futuristic and simulated elements to create visually striking campaigns. - **Android-like Accessories:** Disruptive innovation opportunity: Develop futuristic jewelry and wearable tech that mimics robotic aesthetics. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate retro-modern and futuristic elements into clothing designs to attract trend-conscious consumers. - **Fashion Photography:** Disruptive innovation opportunity: Experiment with futuristic and simulated elements in fashion photography to create visually captivating campaigns. - **Jewelry and Wearable Tech:** Disruptive innovation opportunity: Design and produce android-inspired accessories and wearable tech that appeal to those seeking futuristic fashion. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)