# Luxe Backyard Advertorials The Dsquared2 Fall/Winter 2014 Campaign is Outdoorsy By Jana Pijak | Published 2014-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-fallwinter-2014 References: [fuckingyoung.es](http://fuckingyoung.es/dsquared2-fallwinter-2014-campaign/) & [dsquared2](http://www.dsquared2.com/) The Dsquared2 Fall/Winter 2014 ad campaign features Arran Sly who is captured by legendary photographers Mert Alas & Marcus Piggott. The model poses in the label's [luxe pieces](https://www.trendhunter.com/trends/luxury-menswear-campaign) while managing a burning barbecue grill in his backyard. Arran is seated in an old and comfortable chair and is surrounded by antique newspaper burning materials. The model sports a wardrobe that is not really appropriate for grilling and pulls off the label's latest [menswear line](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). He wears the label's sleek suit sets that are paired with their smart eyewear looks and also dons a range of leather-sleeved coats and colorful varsity jackets with more of an athletic inspiration. The Dsquared2 Fall/Winter 2014 ad campaign celebrates the concept of everyday luxury and proves one can even look fashion-forward at a backyard barbecue. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 19% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Everyday Luxury:** Opportunity to create high-end, stylish products for everyday activities like backyard barbecues. - **Athletic-inspired Fashion:** Opportunity to design fashionable sportswear pieces that blend style and performance. - **Outdoor Photoshoots:** Opportunity to capture fashion campaigns in natural outdoor settings for a more authentic and relatable aesthetic. ### Sectors Adopting This - **Fashion:** Fashion brands can explore creating luxury clothing and accessories for casual, outdoor events. - **Sportswear:** Sportswear brands can develop athletic-inspired designs that are both fashionable and functional. - **Photography:** Photographers can specialize in outdoor photoshoots for fashion campaigns, emphasizing the concept of everyday luxury. ## Related on Trend Hunter - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)