# Rebellious Fashion Clips The DSquared2 Fall/Winter 2013 Short is Vintage-Chic By Courtney Scharf | Published 2012-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-fall-winter-2013-short References: [nylonmag](http://www.nylonmag.com/?section=article&parid=8213) Chock full of teen angst and old-school style, the DSquared2 Fall/Winter 2013 short highlights the charismatic nature of the collection and the brand behind it. The clip, which comes across as a [Breakfast Club-style video](https://www.trendhunter.com/trends/hollywood-breakfast-club) (with much better clothes) is perfectly shot with dynamic hues and catchy, upbeat music. Adding a youthful feel to the campaign, the young and extremely attractive models featured in the clip seem to embody the exact vibe that the brand was seeking to exude. [Slightly rebellious](https://www.trendhunter.com/trends/songs-of-siren), with gorgeous visuals and an easy-to-follow story line, viewers are sure to appreciate this creative promotional endeavor by the Canadian designing team of twin brothers. Featured on [YouTube](https://www.trendhunter.com/trends/dialogue), the short is ready to go viral and will surely generate buzz for the upcoming line. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-chic Fashion:** Opportunities for disruptive innovation in the fashion industry that emphasize a blend of old-school style and contemporary design. - **Youthful Advertising Campaigns:** Innovation opportunities for brands to create engaging and dynamic promotional videos that capture the attention of younger audiences. - **Viral Marketing Videos:** Disruptive strategies for businesses to leverage creative and shareable videos on platforms like YouTube to generate buzz and reach a wider audience. ### Who This Affects Most - **Fashion:** Opportunities for designers and brands to showcase rebellious and charismatic fashion collections to captivate consumers. - **Advertising:** Innovation opportunities for advertising agencies to create visually appealing and storyline-driven campaigns that resonate with target audiences. - **Marketing:** Disruptive marketing strategies for businesses to leverage viral videos to increase brand awareness and drive engagement. ## Related on Trend Hunter - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)