# On Display Fashiontography The Dsquared2 Fall 2010 Campaign Makes Fashion an Exhibition By Zoe Badley | Published 2010-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dsquared2-fall-2010-campaign References: [fashiongonerogue](http://fashiongonerogue.com/dsquared2-fall-2010-campaign-iris-chanel-alla-mert-marcus/) & [dsquared2](http://www.dsquared2.com/) I didn't think designer duo Dean and Dan Caten could get any better, but the DSquared2 Fall 2010 campaign, showing off the designers' spinal stilettos and finger bone heels, has the label climbing higher than number one--if that's even possible. The DSquared2 Fall 2010 campaign is definitely a more artistic campaign as models Iris Strubegger, Chanel Iman and Alla Kostromicheva are put on display in an art exhibit and museum type of setting, making for a great way to show off the brand's pieces. Only greatness can come from these Canadian designers. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 97% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Artistic Fashion Campaigns:** Creating fashion campaigns that resemble art exhibits can attract attention and elevate the brand image. - **Shoe Innovations:** Exploring unique and unconventional designs for footwear, such as spinal stilettos and finger bone heels, can create disruptive innovations in the shoe industry. - **Fashion as Exhibition:** Using museum-type settings and displays to showcase fashion pieces can provide a fresh and engaging way to present clothing and accessories. ### Where This Applies - **Fashion Photography:** Incorporating art and exhibition concepts into fashion photography can revolutionize the industry by creating visually captivating campaigns. - **Footwear:** Exploring unconventional designs and materials for shoes can lead to disruptive innovations in the footwear industry. - **Fashion Exhibitions:** Creating fashion exhibitions that blur the lines between art and fashion can attract new audiences and revolutionize the way clothing is presented. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md)