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# Urban Londoner Editorials
D’SCENE Magazine’s It’s Been a While Story Embodies Sophistication

By Jana Pijak | Published 2014-06-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dscene-magazine
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/jourdan-copeland-clara-copley-dscene/) & [claracopley](http://www.claracopley.co.uk)

Fashion photographer Clara Copley captures Jourdan Copeland for D’SCENE Magazine’s ‘It’s Been a While’ fashion story. Lensed on the gorgeous streets of London, this editorial embodies the true meaning of elegance.

The AMCK Models face channels a modern-day gentleman while posing in colorful telephone booths and strutting his stuff on busy street corners. The model dons a wardrobe of vibrantly printed and impeccably tailored pieces that include suits, [tailored coats](https://www.trendhunter.com/trends/london-a-love-affair) and comfy loafer accessories.

Styling for this image series is courtesy of D’SCENE Magazine fashion editor Christopher Maul who dresses Jourdan in a range of [elegant pieces](https://www.trendhunter.com/trends/louis-vuitton-ss26) from a number of British labels. The session features looks from [Burberry Prorsum](https://www.trendhunter.com/trends/back-to-the-city), Hardy Amies and Adrien Sauvage among others.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 14% | Activity: 44% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Street-style Fashion:** Disruptive innovation opportunity: Developing sustainable and eco-friendly street-style fashion brands.
- **Modern Gentlemen Style:** Disruptive innovation opportunity: Creating online platforms for personalized modern gentlemen style consultations.
- **British Fashion Labels:** Disruptive innovation opportunity: Utilizing virtual reality technology to enhance the shopping experience of British fashion labels.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Integrating augmented reality into the online shopping experience for fashion brands.
- **Photography:** Disruptive innovation opportunity: Developing AI-powered photography assistants to optimize the workflow of fashion photographers.
- **Publishing:** Disruptive innovation opportunity: Implementing blockchain technology for secure and transparent fashion magazine subscriptions.

## Related on Trend Hunter

- [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md)
- [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)
- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)
- [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md)
- [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md)
- [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)
- [Urban Luxe Streetwear Collections](https://www.trendhunter.com/trends/from-the-row-to-the-road.md)
