# Retro Self-Assured Seating The DS-277 Armchair by de Sede is Made for Don Draper By Meghan Young | Published 2013-03-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ds277-armchair References: [trendir](http://www.trendir.com/archives/006605.html) & [desede](http://www.desede.com/en/home-sector/collection/news/ds-277/) The DS-277 Armchair has a [retro vibe](https://www.trendhunter.com/trends/1977-sofa) that is screams 'Mad Men.' More than that, it has a distinctively masculine aesthetic that exudes confidence and power, something that Don Draper himself would appreciate. Made for those who would love to channel the advertising guru's mojo, the DS-277 Armchair would spruce up any space as well as any individual. Designed by Christian Werner for Swiss furniture manufacturer de Sede Products, the DS-277 Armchair boasts a high back and a structured seat upholstered in luxe leather, all of which rests on top of a [slim, star-shaped base](https://www.trendhunter.com/trends/midcentury-chair-design) finished in polished chrome. As smart as the DS-277 Armchair looks, it's also very comfortable. It can tilt backwards, has an adjustable headrest and an extendable footrest. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Retro Seating:** Disruptive innovation opportunity: Design new seating options that combine retro aesthetic with modern comfort features. - **Masculine Aesthetic:** Disruptive innovation opportunity: Create furniture and decor items with a distinctively masculine aesthetic that appeals to confident and powerful individuals. - **Luxury Comfort:** Disruptive innovation opportunity: Develop high-end seating solutions that prioritize both style and comfort, using premium materials and ergonomic design. ### Where This Applies - **Furniture Manufacturing:** Disruptive innovation opportunity: Integrate technological advancements into the furniture manufacturing process to create unique and innovative seating options. - **Interior Design:** Disruptive innovation opportunity: Offer interior design services that cater specifically to clients who want to recreate the retro and masculine aesthetic showcased by the DS-277 Armchair. - **Luxury Retail:** Disruptive innovation opportunity: Curate a collection of luxurious seating options that cater to affluent customers seeking both style and comfort. ## Related on Trend Hunter - [Modern Moveable Backrest Sofas](https://www.trendhunter.com/trends/ds888-collina.md) - [Limited Edition Artful Armchairs](https://www.trendhunter.com/trends/dezza-armchair.md) - [Woven Midcentury Seating Solutions](https://www.trendhunter.com/trends/kida-armchair.md) - [Flamboyant Vintage-Inspired Armchairs](https://www.trendhunter.com/trends/quiltana-armchair.md) - [Danish Mid-Century Modern Chairs](https://www.trendhunter.com/trends/danish-midcentury-modern.md) - [Luxury Automotive Brand Chairs](https://www.trendhunter.com/trends/aston-martin-v244-lounge-chair.md) - [Architectural Dynamic Vintage Chairs](https://www.trendhunter.com/trends/egoist-chaise.md) - [Minimalist Comfort-Focused Chairs](https://www.trendhunter.com/trends/mondo-chair.md) - [Supercar-Inspired Lounge Chairs](https://www.trendhunter.com/trends/prova-mo53-lounge.md)