# Transparent Layering Fragrances The D.S. & Durga I Don't Know What Fragrance is Customizable By Michael Hemsworth | Published 2020-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ds-durga-i-dont-know-what References: [uncrate](https://uncrate.com/ds-durga-i-dont-know-what/) & [dsanddurga](https://dsanddurga.com) The [D.S. & Durga](https://www.trendhunter.com/trends/murder-mystery-layering-set) I Don't Know What fragrance is a customization-focused cosmetic product for consumers who are looking for a way to create their very own aroma. The fragrance is formulated specifically for [layering additional scents](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you) or oils on top of it in order to build an aroma instead of simply providing consumers with a one-size-fits-all product. This encourages users to continuously change up their favorite scents and [act like a perfumer](https://www.trendhunter.com/trends/perfumer-extraordinaire) in their own bathroom. The D.S. & Durga I Don't Know What fragrance features a combination of herbal vetiver, bergamot, sandalwood and musky amber that is transparent enough to be blended seamlessly with additional scents. The product can also be worn on its own for a subtle touch of je ne sais quoi. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 31% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Customizable Fragrances:** There is an opportunity to disrupt the fragrance industry by offering consumers the ability to create and personalize their own scents through customizable fragrance products. - **Layering Fragrances:** By providing a fragrance that is specifically formulated for layering, there is a potential to revolutionize the way consumers approach and experiment with different scents. - **Consumer as Perfumer:** Empowering consumers to act like perfumers in their own bathroom by encouraging them to continuously change up their favorite scents presents a disruptive innovation opportunity. ### Where This Applies - **Cosmetics:** The cosmetics industry can explore the introduction of customizable fragrance products to provide consumers with a unique and personalized experience. - **Fragrance:** The fragrance industry can innovate by developing fragrance formulations that are specifically designed for layering, allowing consumers to create their own signature scents. - **Home Goods:** The home goods industry can capitalize on the trend of consumers acting like perfumers by offering products that facilitate scent layering and customization in the home environment. ## Related on Trend Hunter - [Mystery Fragrance Sets](https://www.trendhunter.com/trends/murder-mystery-layering-set.md) - [Personalized Fragrance Enhancers](https://www.trendhunter.com/trends/layer-plus-by-skins.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md) - [Emotive Mix-and-Match Fragrances](https://www.trendhunter.com/trends/fascent.md) - [Soda-Inspired Fragrance Kits](https://www.trendhunter.com/trends/soda-mixers-layering-bundle.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Sheer Second-Skin Enhancers](https://www.trendhunter.com/trends/no-fragrance-fragrance.md) - [Fragrance Layering Mists](https://www.trendhunter.com/trends/fragrance-layering-mists.md) - [Fragrance Layering Campaigns](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you.md)