# Abstract Tennis-Themed Fragrances D.S. & Durga Crush Balls Has Arrived in Time for the US Open By Michael Hemsworth | Published 2023-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ds-durga-crush-balls References: [highsnobiety](https://www.highsnobiety.com/p/ds-durga-crush-balls-tennis-fragrance/) & [dsanddurga](https://www.dsanddurga.com/products/crush-balls) The [D.S.](https://www.trendhunter.com/trends/the-colognes-by-ds-durga) & [Durga Crush](https://www.trendhunter.com/trends/cowgirl-grass) Balls fragrance has been debuted just in time for the US Open to help avid fans or would-be fans like help capture the essence of tennis. The fragrance is reported to feature hints of rubber and glue that pay homage to a freshly popped can of tennis balls, while notes freshly mowed grass, rosemary and white florals offer touches of balance. The fragrance is finished off with a woodsy, amber-focused note to soften the sharp hints that the opening notes feature. The D.S. & Durga Crush Balls fragrance is available now from the brand for $280 and responds to the continuing popularity of [tenniscore fashion styles](https://www.trendhunter.com/trends/courtside-collection). The product is packaged with the recognizable color of neon tennis balls in mind. Image Credit: D.S. & Durga ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 65% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Tenniscore Fashion Styles:** The popularity of tenniscore fashion styles inspires the creation of tennis-themed fragrances like D.S. & Durga Crush Balls. - **Sensory Branding:** D.S. & Durga's scent capturing the essence of tennis illustrates the rising trend of sensory branding in the fragrance industry. - **Nostalgic Fragrance Trends:** The launch of D.S. & Durga Crush Balls taps into the nostalgic fragrance trends by evoking memories of tennis with notes of rubber and freshly mowed grass. ### Where This Applies - **Fashion:** The popularity of tenniscore fashion styles provides opportunities for innovative collaborations with fragrance brands like D.S. & Durga. - **Cosmetics:** The tennis-themed fragrance market presents a unique opportunity for cosmetics companies to expand their product offerings with innovative, sport-inspired scents. - **Sports Merchandise:** The launch of D.S. & Durga Crush Balls creates new opportunities for sports merchandise brands to explore fragrances as an extension of their product lines. ## Related on Trend Hunter - [Tennis Ball Fragrances](https://www.trendhunter.com/trends/scan-and-sniff.md) - [Sneaker-Inspired Fragrance Launches](https://www.trendhunter.com/trends/distilled-fragrance.md) - [Sporty Aperitivo Apparel](https://www.trendhunter.com/trends/tennisinspired-capsule.md) - [Smart Fragrance Expansions](https://www.trendhunter.com/trends/otherland-collaboration.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [Luxe Tennis-Inspired Jewelry](https://www.trendhunter.com/trends/zales-and-prince.md)