<!-- canonical: https://www.trendhunter.com/trends/dryland-rug -->
<!-- robots: noindex -->

# Drought-Awareness Rug Designs
Liselot Cobelens Designs the Dryland Rug in Four Looks

By Amy Duong | Published 2022-11-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/dryland-rug
References: [dezeen](https://www.dezeen.com/2022/11/02/liselot-cobelens-dryland-rug-ddw/) & [liselotcobelens.nl](https://liselotcobelens.nl/)

![Drought-Awareness Rug Designs](https://cdn.trendhunterstatic.com/thumbs/492/dryland-rug.jpeg)

Liselot Cobelens presents its new Dryland rug at Dutch Design Week and it imagines real-world visual data on how climate change has been impacting local landscapes. It presents four different consequences of drought through the [form of rugs](https://www.trendhunter.com/trends/masterpieces-ii) including loss of crops and animals, dehydration, land subsidence, and wildfires.

All of these have affected a particular region in the Netherlands. She speaks about her designs, stating "I was thinking what kind of product or material is the best way of showing a landscape problem," Cobelens told Dezeen. "And then I came across [tufting](https://www.trendhunter.com/trends/textured-rug-design), which kind of gives a symbolic sense of how plants grow. From then on, everywhere I looked in the landscape, I saw rugs,"

Image Credit: Liselot Cobelens

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 12% | Activity: 1% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Climate-risk Rugs:** Designing rugs with real-world visual data on climate change consequences that could potentially disrupt the home decor industry.
- **Environmental-awareness Design:** Integrating a climate change narrative into household items to raise awareness, with potential disruption to the home goods and interior design industries.
- **Sustainable-tufting Materials:** Finding eco-friendly materials to produce rugs with tufting technique, that could disrupt the textiles manufacturing industry.

### Who This Affects Most

- **Textile Manufacturing:** This industry could adopt eco-friendly materials and tufting techniques to produce rugs with a climate change narrative, driving demand from environmentally conscious consumers and disrupting the traditional manufacturing processes.
- **Home Goods:** Integrating climate change into household items, such as rugs, could create a new niche industry that prioritizes environmental awareness, disrupting traditional home decor products and marketing strategies.
- **Interior Design:** Designing spaces with items like climate-risk rugs could change the narrative of the interior design industry, encouraging sustainable options and promoting a greater understanding of climate change.

## Related on Trend Hunter

- [Desert-Inspired Floor Coverings](https://www.trendhunter.com/trends/dune-rug.md)
- [Eye-Catching Designer Rugs](https://www.trendhunter.com/trends/designer-rug.md)
- [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md)
- [Season-Inspired Rug Lines](https://www.trendhunter.com/trends/artistic-rug-range.md)
- [Climate-Awareness Wool Calendars](https://www.trendhunter.com/trends/irreversible-scale.md)
- [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md)
- [Sustainable Rug Exhibitions](https://www.trendhunter.com/trends/fellow-metamorphosis-of-a-rug.md)
- [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md)
- [Lifestyle-Themed Patterned Rugs](https://www.trendhunter.com/trends/quotidiana.md)
