# Weightlifting Biker Babes The Drykorn Spring Summer 2010 Ads Make Working Out Look Hot By Annie Ho | Published 2010-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drykorn-spring-summer-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Drykorn-Spring-Summer-2010-6555-1.html) & [drykorn](http://www.drykorn.com/) The Drykorn Spring Summer 2010 ads are all ready for summer. Hot female model? Check. Hot male model? Check. Swimming pool? Check. Weights? Check. There you have it, all the ingredients to make a [sultry ad campaign](https://www.trendhunter.com/trends/il-pranzo-campaign). Photographed by Daniel Woeller, these [sexy ads show the models](https://www.trendhunter.com/trends/songs-of-siren) [working out with weights poolside](https://www.trendhunter.com/trends/kenko) and even posing on a red lip-shaped sofa. Showing off designs from the Drykorn Spring Summer 2010 line, both models rocked this shoot to perfection. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 85% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Sultry Ad Campaigns:** Disruptive innovation opportunity: Explore creative and provocative approaches to traditional advertising to capture audience attention. - **Fashion Fitness Fusion:** Disruptive innovation opportunity: Combine fashion and fitness in unique ways to cater to the growing demand for athleisure apparel. - **Poolside Workouts:** Disruptive innovation opportunity: Develop innovative exercise equipment or techniques specifically designed for poolside workouts. ### Industries Being Reshaped - **Fashion Advertising:** Disruptive innovation opportunity: Utilize immersive technologies like augmented reality (AR) and virtual reality (VR) to create engaging fashion ad campaigns. - **Athleisure Industry:** Disruptive innovation opportunity: Incorporate sustainable and eco-friendly materials into athleisure apparel to appeal to eco-conscious consumers. - **Fitness Equipment Manufacturing:** Disruptive innovation opportunity: Embrace smart technology and IoT integration in fitness equipment to enhance user experience and provide personalized workout solutions. ## Related on Trend Hunter - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Haute Fashion Fitness Products](https://www.trendhunter.com/trends/celine-fitness-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)