# Hockey-Inspired Pilsners This Dry-Hopped Pilsner Was Brewed With a Trio Of Boston Bruins Players By Rahul Kalvapalle | Published 2022-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dryhopped-pilsner References: [brewbound](https://www.brewbound.com/news/bs-players-wagner-coyle-and-grzelcyk-launch-third-and-final-collaboration-beer-with-harpoon-brewery) & [harpoonbrewery](https://www.harpoonbrewery.com/hometownhattrickgiveaway/)  Massachusetts-based [Harpoon Brewery](https://www.trendhunter.com/trends/amber-harvest-lager) has launched a new dry-hopped pilsner that is inspired by the [Boston Bruins](https://www.trendhunter.com/trends/pride-and-parquet-hoppy-lager) and is designed to be enjoyed while cheering the hockey team on. The Harpoon [Hometown](https://www.trendhunter.com/trends/hometown-hero-sparkling-lemonade) Hat Trick is the last in a trio of annual collabs between the brewery and Massachusetts hockey players. Developed in partnership with Bruins players Matt Grzelyk, Charlie Coyle, and Chris Wagner, this triple dry-hopped pilsner features three times the standard amount of hops and comes in at 5.22 percent ABV. In addition to tasting great, this brew also contributes to the community thanks to a portion of sales proceeds set to be donated to local non-profits. This dry-hopped pilsner is available on draft and in four-packs of 16-ounce cans that are sold at a suggested price of $13.99. Image Credit: Harpoon Brewery ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 7% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sports-inspired Beverages:** There is an opportunity to create collaborations between breweries and sports teams to create unique and inspired beverages. - **Community-focused Brewing:** Breweries can increase their appeal to local consumers by donating a portion of their proceeds to local non-profits. - **Triple Dry-hopped Beers:** Creating beers with three times the standard amount of hops could appeal to beer enthusiasts who crave a bold and unique drinking experience. ### Industries Being Reshaped - **Breweries:** Breweries have an opportunity to tap into sports fandom by creating collaborations with local sports teams. - **Sports Teams:** Sports teams can partner with local breweries to create unique and branded beverages for their fans. - **Non-profits:** Non-profit organizations have an opportunity to benefit from partnerships with breweries that donate a portion of their proceeds to local charities. ## Related on Trend Hunter - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Celebratory Basketball Beers](https://www.trendhunter.com/trends/pride-and-parquet-hoppy-lager.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md)