# Low-Calorie Dry-Hopped IPAs This Beer Provides a Satisfying IPA Experience Minus the Bloating By Rahul Kalvapalle | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dryhopped-ipa References: [brewbound](https://www.brewbound.com/news/monday-night-celebrates-dry-ish-january-with-lay-low) & [mondaynightbrewing](https://mondaynightbrewing.com/aim-high-lay-low/)  [Monday Night Brewing](https://www.trendhunter.com/trends/monday-nights), an Atlanta-based brewing company that emerged from a small Bible study before deciding to spread the gospel of beer and community, has launched a delicious dry-hopped IPA that is designed to offer a satisfyingly hoppy drinking experience whilst also maintaining a low alcohol percentage and [low calorie count](https://www.trendhunter.com/trends/healthconscious-beer), which will be of interest to people looking to recover from holiday season excesses. The 'Lay Low' craft beer is hopped with Idaho 7, Sultana and Citra hops, giving it a citrus-tinged aroma and flavor. However, what's unique about this [low-alcohol craft IPA](https://www.trendhunter.com/trends/rebel-ipa) is the fact that it doesn't feel or taste overly diluted, but rather maintains a good degree of flavor and drinkability. This allows consumers to enjoy the brew without feeling bloated. In the words of Monday Night Brewing's brewmaster Peter Kiley, this dry-hopped IPA is "one of those beers you want to keep stocked in the fridge" because it "has plenty of hop aroma and flavor, but you won’t feel full after having a few.” Image Credit: Monday Night Brewing ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 15% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Craft Beers:** Breweries can tap into the market of health-conscious drinkers by producing more low-calorie and low-alcohol craft beers that do not compromise on taste. - **Dry Hopping Technique:** Craft breweries can use dry hopping to add flavor and aroma to their beers without increasing alcohol content, offering a unique selling point to health-conscious beer drinkers. - **Citrus-flavored Beers:** Breweries can explore more IPA varieties with citrus-tinged flavors that appeal to those who are looking for a flavorful drinking experience with lower alcohol percentages and calorie counts. ### Sectors Adopting This - **Craft Beer Brewing:** Craft breweries can leverage the growing trend of low-calorie beers to cater to health-conscious beer drinkers, while also experimenting with new flavors and techniques. - **Health and Wellness:** The health and wellness industry can collaborate with breweries to promote low-calorie and low-alcohol craft beers as a healthier drinking option for those looking to reduce calorie intake while still enjoying a flavorful beverage. - **Alcoholic Beverage Retail:** Retailers can capitalize on the growing trend of low-calorie and low-alcohol craft beers by stocking and promoting them to attract health-conscious beer drinkers who would like to enjoy a flavorful drinking experience without worrying about excess calories. ## Related on Trend Hunter - [Lightweight Hazy IPAs](https://www.trendhunter.com/trends/lightweight-hazy-ipa.md) - [Flavorsome Low-Alcohol IPAs](https://www.trendhunter.com/trends/lowalcohol-ipa.md) - [Low-Cal Alcohol-Free IPAs](https://www.trendhunter.com/trends/superior-hazy-ipa.md) - [Low-Calorie Hazy Pale Ales](https://www.trendhunter.com/trends/hazy-pale-ale.md) - [Low-Calorie Pale Ales](https://www.trendhunter.com/trends/locals-light-cloudy-pale.md) - [Hop-Heavy Non-Alcoholic IPAs](https://www.trendhunter.com/trends/nonalcoholic-ipas.md) - [Clean Low-Carb Beers](https://www.trendhunter.com/trends/lean-brew.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md)