# Dry Yogurt Bowls Labneh Inspired the Dry Yogurt Gen Z is Making on TikTok By Laura McQuarrie | Published 2025-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dry-yogurt References: [ndtv](https://www.ndtv.com/offbeat/bizarre-gen-z-food-trend-shocks-internet-gross-dehydrated-slime-7118166) & [tiktok](https://www.tiktok.com/@ppchicc/video/7430065720165256491?lang=en&q=dry%20yogurt%20bowl&t=1738258056893)  Making labneh is as simple as mixing two ingredients—[Greek yogurt](https://www.trendhunter.com/trends/strained-thick-creamy-plain-greek-yogurt) and salt—wrapping them in a cheesecloth and straining to create a thick, rich soft cheese, and this beloved staple of Mediterranean cuisine inspired the "dry yogurt" Gen Z is obsessed with on [TikTok](https://www.trendhunter.com/trends/whipped-feta). The viral TikTok food, which focuses more on color and texture than flavor, involves removing the liquid from regular yogurt to create a thick consistency that's more like frosting or clay. After preparing their dry yogurt, TikTok's foodie community pairs it with granola, fruits, prepared "[dry yogurt bowls](https://www.trendhunter.com/trends/greek-yogurt-oats-seed-mix)" or even uses cookie cutters to form shapely treats. While not everyone is a fan of dry yogurt, particularly those who are sensitive to texture, it's inspiring millions to get creative in the kitchen. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 68% | Activity: 80% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Texture-focused Foods:** The rise of dry yogurt and similar concoctions highlights a shift towards culinary innovations prioritizing unique textures over traditional flavors. - **DIY Food Creations:** Platforms like TikTok are fostering a culture of do-it-yourself culinary experiments, pushing boundaries and encouraging user-generated food innovation. - **Social Media Food Trends:** The rapid spread of novel food ideas on TikTok showcases the growing impact of social media in shaping and accelerating culinary trends. ### Where This Applies - **Dairy Alternatives:** As consumers explore variations like dry yogurt, there is potential for dairy industries to innovate with new product lines focusing on texture and versatility. - **Culinary Media Platforms:** The surge in user-generated food content calls for digital media platforms to enhance tools that support and amplify viral culinary trends. - **Kitchenware and Utensils:** With the popularity of creative dishes, there is an opportunity for kitchenware manufacturers to develop specialized tools catering to novel food preparation methods like dry yogurt crafting. ## Related on Trend Hunter - [Creamy Mediterranean-Style Dips](https://www.trendhunter.com/trends/labneh.md) - [Tangy Mediterranean Dips](https://www.trendhunter.com/trends/bezi.md) - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Gut-Friendly Labneh Spreads](https://www.trendhunter.com/trends/yaza-labneh.md) - [Whipped Feta Dips](https://www.trendhunter.com/trends/whipped-feta.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Value-Sized Summertime Yogurt Dips](https://www.trendhunter.com/trends/roasted-garlic-mint-labneh.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md)