# Non-Alcoholic Summer Sodas The Dry Sparkling Watermelon Craft Soda Has a Premium Recipe By Michael Hemsworth | Published 2017-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dry-sparkling References: [chewboom](http://www.chewboom.com/2017/06/25/dry-sparkling-introduces-new-watermelon-craft-soda/) The new Dry Sparkling Watermelon craft soda is the latest creation from the brand and will be rolling out nationwide immediately to get it to consumers just in time for the summer season. The soda is just 50 calories per bottle and contains 12 grams of sugar with a [light watermelon flavor](https://www.trendhunter.com/trends/slice-watermelon) in the mix. The [non-alcoholic sparkling beverage](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) is Non-GMO Project Verified, gluten-free, caffeine-free, sodium-free and OU certified Kosher in order to make it suitable for those on alternative diets. A focus on healthier lifestyles has some consumers opting to forego alcohol consumption in order to maintain a healthy body and lifestyle. As such, we're seeing more [non-alcoholic options](https://www.trendhunter.com/trends/non-alcoholic-spritz) that can be enjoyed in place of cocktails like the Dry Sparkling Watermelon craft soda come to the market. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Health-conscious Consumption:** The rise of healthier lifestyles has created a demand for non-alcoholic alternatives, providing opportunities for craft sodas like Dry Sparkling Watermelon to flourish. - **Non-alcoholic Beverage Innovation:** The introduction of non-alcoholic craft sodas with premium recipes, like Dry Sparkling Watermelon, taps into the trend of consumers seeking unique and flavorful drinks without alcohol. - **Dietary-friendly Options:** The emergence of non-alcoholic sodas that cater to specific dietary preferences, such as gluten-free, caffeine-free, and Kosher certified like Dry Sparkling Watermelon, opens up new market segments. ### Who This Affects Most - **Beverage Manufacturing:** Craft soda makers can capitalize on the growing demand for non-alcoholic options by creating innovative and high-quality products, like Dry Sparkling Watermelon, to cater to health-conscious consumers. - **Food and Beverage Retail:** Retailers can tap into the trend of health-conscious consumption by stocking and promoting non-alcoholic craft sodas, such as Dry Sparkling Watermelon, as an appealing alternative to traditional alcoholic beverages. - **Alternative Dietary Products:** Catering to consumers with specific dietary requirements, like gluten-free or Kosher, presents an opportunity for specialty stores and online retailers to offer non-alcoholic sodas like Dry Sparkling Watermelon as a dietary-friendly choice. ## Related on Trend Hunter - [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Summertime Digestive Health Sodas](https://www.trendhunter.com/trends/olipop-watermelon-lime.md) - [Cocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/ginger-lime-mule.md) - [Low-Sugar Leisure Sodas](https://www.trendhunter.com/trends/leisure-sodas.md) - [Mocktail-Style Sparkling Waters](https://www.trendhunter.com/trends/nojito.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Effortless Non-Alcoholic Mixers](https://www.trendhunter.com/trends/sodastream-crafted-cocktail-mixers.md)