# Reusable Dry Masks Miss de Gaspe's Dry Sheet Masks Reduce the Waste of Single-Use Treatments By Laura McQuarrie | Published 2018-04-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dry-sheet-masks References: [bustle](https://www.bustle.com/p/miss-de-gaspes-dry-sheet-masks-can-be-used-five-times-its-not-as-disgusting-as-it-sounds-8049512) & [missdegaspe](https://www.missdegaspe.com/miss_us/dry-masks-purify-purge.html) To make the high-end beauty solutions it offers more accessible to the average consumer, Nannette de Gaspé launched a new budget-friendly brand called 'Miss de Gaspé' that offers dry sheet masks. Unlike classic sheet masks that are mostly made up of water, the dry sheet masks from Miss de Gaspé are dry to the touch—yet [immensely hydrating](https://www.trendhunter.com/trends/rha-hydra-mask). Miss de Gaspé's product trio includes options for [Anti-Aging & Hydrating](https://www.trendhunter.com/trends/biocollagen-real-deep-mask), Brightening & Revitalizing, as well as an Anti-Pollution & Detoxifying treatment, with each boasting 83% active and 96% natural ingredients. While the luxury skincare solutions from Nannette de Gaspé retail for anywhere from $85 to $425, Miss de Gaspé offers its affordable, reusable treatment masks for just $32. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Reusable Dry Masks:** Miss de Gaspe's reusable dry masks reduce waste and offer a budget-friendly alternative to single-use treatments. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can embrace reusable dry masks to cater to eco-conscious consumers and reduce waste. - **Luxury Skincare:** Luxury skincare brands can explore reusable dry masks as a way to expand their product offerings and reach a wider audience with more affordable options. - **Budget Skincare:** Budget skincare brands can incorporate reusable dry masks into their product lines to provide cost-effective solutions to consumers while reducing environmental impact. ## Related on Trend Hunter - [Freeze-Dried Skincare Masks](https://www.trendhunter.com/trends/aglow-instant-dewy-mask.md) - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Reusable Under-Eye Masks](https://www.trendhunter.com/trends/everlast-eye-mask.md) - [Buttery Under-Eye Masks](https://www.trendhunter.com/trends/reusable-eye-masks.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md) - [Cream-Infused Sheet Masks](https://www.trendhunter.com/trends/milk-rx-compress.md) - [Mocktail-Inspired Beauty Masks](https://www.trendhunter.com/trends/mocktailinspired-beauty.md)