# Tailored Dry Shampoo Collections UNITE's U:DRY Shampoo Comes in Clear, High Dry and Plus Formulas By Laura McQuarrie | Published 2020-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dry-shampoo-collections References: [thezoereport](https://www.thezoereport.com/p/31-may-2020-beauty-launches-for-zoom-happy-hours-at-home-salon-days-more-22852888) & [unitehair](https://www.unitehair.com/products/udry-high-dry-shampoo/) Like shampoo and conditioner, dry shampoo shouldn't be one-size-fits-all and [UNITE](https://www.trendhunter.com/trends/hairdetangling-product) is helping to offer more than just one option with its new dry shampoo collection. The first dry shampoo range from UNITE shares clear, volumizing and ultra-absorbent formulas that are tailored to different needs. While the Clear formula is the solution for on-the-go touch-ups, [managing natural oils](https://www.trendhunter.com/trends/colab-supreme-clean) and neutralizing odors without residue, U:DRY High promises to [add volume and texture](https://www.trendhunter.com/trends/odele-haircare-product) to lifeless or fine oily hair. There's also the U:DRY Plus+ Dry Shampoo with an ultra-absorbent yet lightweight formula that helps to create both movement and refreshment. For a limited time, the Clear, High Dry and Plus+ Dry Shampoo products can be purchased together in a miniature trio with a travel bag. Image Credit: UNITE ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Tailored Dry Shampoo:** Dry shampoo products are moving to custom formulas for specific hair types and needs. - **Volumizing and Absorbent Formulas:** Dry shampoos are focusing on formulas that increase volume and absorb oil for fresh-looking hair. - **Travel-sized Shampoo Sets:** Hair care brands are offering mini dry shampoo sets that are perfect for on-the-go touch ups and travel. ### Who This Affects Most - **Hair Care:** Hair care brands are creating tailored dry shampoo collections to meet the varying needs of their customers. - **Cosmetics:** Dry shampoos are becoming more advanced in their formulas, providing cosmetic solutions for hair challenges. - **Travel Accessories:** The rise in travel-sized dry shampoo sets provides an opportunity for travel accessory companies to offer accompanying bags and containers. ## Related on Trend Hunter - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Detox Dry Shampoos](https://www.trendhunter.com/trends/detox-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md)