# Lightweight Antiperspirant Serums Dove's Dry Serum Antiperspirant Boasts a Sheer Dry-Touch Formula By Laura McQuarrie | Published 2019-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dry-serum-antiperspirant References: [hellogiggles](https://hellogiggles.com/beauty/dove-dry-serum-antiperspirant-review/) & [dove](https://www.dove.com/us/en/deodorants/dry-serum.html) [Dove](https://www.trendhunter.com/trends/dove-mencare-maximum-protection) is now introducing its Dry Serum Antiperspirant as a first-of-its-kind product with a dry-touch formula that's sheer, and lightweight. The [skincare-like underarm product](https://www.trendhunter.com/trends/sheamoisture-deodorant) helps to provide 48 hours of deodorant and antiperspirant protection, as well as long-lasting comfort thanks to a formula that's made up of a quarter of moisturizing and facial care ingredients. The two-in-one [antiperspirant and a deodorant](https://www.trendhunter.com/trends/the-underarm-antiperspirant) offers sweat- and odor-controlling properties and is like a hybrid of a stick and a roll-on product. The product may be dispensed from its packaging with a twist and Dove recommends applying it in a circular motion to achieve full coverage. The Dry Serum Antiperspirant by Dove is offered in a range of uplifting scents, including Rose Silk, Jasmine Touch and Powder Finish. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Lightweight Antiperspirant Serums:** Dove's Dry Serum Antiperspirant introduces a first-of-its-kind dry-touch formula that provides long-lasting comfort. - **Skincare-like Underarm Products:** The hybrid stick and roll-on product combines antiperspirant and deodorant for ultimate sweat and odor control. - **Moisturizing and Facial Care Ingredients:** Dove's Dry Serum Antiperspirant uses a quarter of moisturizing and facial care ingredients for enhanced underarm protection. ### Sectors Adopting This - **Personal Care Products:** The introduction of lightweight antiperspirant serums opens up new opportunities for innovation in the personal care industry. - **Cosmetics:** Skincare-like underarm products that offer long-lasting comfort present disruptive innovation opportunities in the cosmetics industry. - **Fragrance:** The range of uplifting scents in Dove's Dry Serum Antiperspirant highlights the potential for innovation in the fragrance industry. ## Related on Trend Hunter - [Effective Heavy Sweating Cosmetics](https://www.trendhunter.com/trends/dove-mencare-maximum-protection.md) - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Body Skincare Lines](https://www.trendhunter.com/trends/dove-crme-serum-collection.md) - [Concentrated Tone-Balancing Body Serums](https://www.trendhunter.com/trends/dove-targeted-serum-concentrate.md) - [Nourishing Vitamin-Enriched Deodorants](https://www.trendhunter.com/trends/dove-vitamincare-deodorant.md) - [Skincare Serum Body Washes](https://www.trendhunter.com/trends/dove-serum-body-wash.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md)