# Topical Wing Campaigns Wingstop Introduces "Dry Rub January" By Ell Smith | Published 2024-01-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dry-rub-january References: [wingstop](https://www.wingstop.co.uk/) & [wingstop](https://www.wingstop.co.uk/)  Wingstop is taking a fresh approach to the popular concept of "Dry Janruary" with its vest own "Dry Rub January" —an open invitation for fans to dive into the brand's signature dry rubs on wings, chicken tenders, and sandwiches all month long. This approach emphasizes the idea that while cutting back on other temptations in life can be a good thing, flavor should never take a back seat. Wingstop's trio of iconic dry rubs offers fans a variety of seasonings, all paired with their irresistible housemade ranch. Take a bite of Zesty Lemon and Cracked Black Pepper in the ultimate gateway flavor of Lemon Pepper, or savor the simplicity and deliciousness of Savory Garlic and Buttery Parmesan in Garlic Parmesan. For those seeking a crispy, spiced dry rub with a Cajun drawl, Louisiana Rub is the way to go. Image Credit: Wingstop ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 83% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Dry Rub January:** Wingstop introduces "Dry Rub January" to encourage fans to indulge in the brand's signature dry rubs all month long. - **Variety of Seasonings:** Wingstop offers fans a variety of dry rubs, including Zesty Lemon and Cracked Black Pepper, Savory Garlic and Buttery Parmesan, and Louisiana Rub. - **Flavor Vs Temptation:** Wingstop emphasizes that flavor should never take a back seat, even when cutting back on other temptations in life. ### Who This Affects Most - **Restaurant/food Service:** Wingstop's introduction of "Dry Rub January" showcases its innovative approach to flavor and encourages customers to try new seasonings. - **Fast Food:** Wingstop's trio of iconic dry rubs provides customers with new and unique flavor experiences, breaking away from traditional fast food options. - **Condiments:** Wingstop's housemade ranch, paired with their variety of dry rubs, offers a delicious and customizable dipping sauce option for customers. ## Related on Trend Hunter - [Popping Candy Wing Rubs](https://www.trendhunter.com/trends/lavaberry-pop-rocks-dry-rub.md) - [Hot Honey Chicken Wings](https://www.trendhunter.com/trends/hot-honey-rub.md) - [Cocktail-Inspired Wing Flavors](https://www.trendhunter.com/trends/wingstop-fiery-lime.md) - [Globally Inspired Wing Rubs](https://www.trendhunter.com/trends/wing-rub-line.md) - [Swicy Chicken Wing Flavors](https://www.trendhunter.com/trends/hot-honey-trio.md) - [Tournament-Themed Wing Flavors](https://www.trendhunter.com/trends/Tournament-Themed-Wing-Flavors.md) - [Limited-Run QSR Releases](https://www.trendhunter.com/trends/wingstop-drop.md) - [Low-Cost Spicy Chicken Meals](https://www.trendhunter.com/trends/hot-honey-rub-box.md) - [Spicy Snack Boxes](https://www.trendhunter.com/trends/the-hot-chili-rub.md)