# Artisanal Mustard Blends This New Dry Mustard Contains a Unique Blend of Spices and Mustard Seeds By Katherine Pendrill | Published 2015-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dry-mustard References: [kickstarter](https://www.kickstarter.com/projects/tinmustard/dry-mustard-blend-the-ultimate-food-enhancer-tin-m?ref=category) & [tinmustard](http://tinmustard.com) Brooklyn-based company 'Tin Mustard,' recently launched a [Kickstarter](https://www.trendhunter.com/trends/fly-by-jing) campaign to fund its new dry mustard blend. The company has been producing artisanal mustards since 2011 and now it is eager to introduce a new product to its existing line. The new product is a [dry mustard spice blend](https://www.trendhunter.com/trends/danos-seasoning) that is full of flavor and perfect for enhancing any dish. The dry mustard contains a mix of traditional mustard powder, whole and cracked brown and yellow mustard seeds, sea salt and a distinct blend of additional spices. Unlike traditional mustard, which is used as a condiment, the dry mustard blend is better used as a form of spice. The company suggests that its new product can be used on anything from chicken wings to roasted vegetables. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Food Products:** The trend of creating niche and novel artisanal food products has been increasing in multiple segments allowing for small businesses to create innovative mustards for long standing cuisines. - **Value-added Food Products:** Value-added mustards products, such as the dry spice blend introduced by Tin Mustard, provide consumers with new and innovative ways to use a traditional condiment. - **Gourmet Condiments:** Gourmet condiments, like Tin Mustard's spice blend, provide unique flavor profiles that can be used across various cuisines. ### Where This Applies - **Food Production:** Small businesses that are specialized in producing artisanal foods can capitalize on this trend by introducing their versions of spicy dry mustard. - **Food Retail:** Retailers can offer more gourmet condiment options, like Tin Mustard's dry spice blend, to appeal to consumers who desire unique and innovative food products. - **Food Service:** Restaurants can introduce more artisanal condiments to enhance their dishes and provide customers with a novel gastronomical experience, using products such as Tin Mustard's dry spice blend. ## Related on Trend Hunter - [Piquant Honey Dijon Mustards](https://www.trendhunter.com/trends/honey-dijon-mustard.md) - [Southern-Inspired Mustards](https://www.trendhunter.com/trends/dukes.md) - [Tangy Crunchy Mustards](https://www.trendhunter.com/trends/silver-spring-foods-dill-pickle-mustard.md) - [Sweet Heat Mustard Collaborations](https://www.trendhunter.com/trends/maille-hot-honey-dijon.md) - [Bagel-Flavored Mustards](https://www.trendhunter.com/trends/specialty-mustard.md) - [Creamy Mustard Spreads](https://www.trendhunter.com/trends/mustard-spread.md) - [Veggie-Sweetened Mustard Ranges](https://www.trendhunter.com/trends/healthy-mustard.md) - [Sour Two-in-One Condiments](https://www.trendhunter.com/trends/dill-pickle-mustard-spread.md) - [French Origin Mustard Products](https://www.trendhunter.com/trends/biona-organic-mustards.md)