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# Celebrity Parody Cancer Campaigns
A Doctor is Recreating Celebrity Photos for 'Dry July Campaign'

By Hayley McGlone | Published 2016-07-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dry-july-campaign
References: [mashable](http://mashable.com/2016/07/25/australia-radiologist-photo-recreation/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [facebook](https://www.facebook.com/DryJulyShaveOff/)

To help raise awareness and donations for the 'Dry July campaign,' a radiologist from Sydney, Australia is recreating famous celebrity photos. Mark Udovitch is planning to donate his long hair to a wig library but wanted to use it first to recreate celebrity photos to raise money. The Dry July campaign is raising money for [adults living with cancer](https://www.trendhunter.com/trends/united-breast-cancer-foundations). Participants raise money by going dry (alcohol-free) for the month.

Udovitch's inspiration for the photo series came from one of his patients feeling more distressed about [losing her hair](https://www.trendhunter.com/trends/main-character-hair) than losing her breast to cancer. Most of his costumes for the photos are from household items and some of the photos also feature his co-workers. Udovitch has recreated such photos as Princess Leia, Daenerys Targaryen and Kim Kardashian. Mark Udovitch is also taking photo requests from anyone who donates to the campaign.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Parody Cancer Campaigns:** Creating parody campaigns can help raise awareness and donations for important causes like cancer research.
- **Celebrity Photo Recreation:** Recreating famous celebrity photos can be a creative way to engage and inspire people to donate to charitable campaigns.
- **Use of Social Media for Fundraising:** Leveraging social media platforms to share recreated celebrity photos can boost fundraising efforts for charitable campaigns.

### Who This Affects Most

- **Nonprofit and Charitable Organizations:** Nonprofit organizations can explore parody campaigns to raise funds and awareness for important causes like cancer research.
- **Photography and Imaging:** The photography industry can offer services and resources to support initiatives like celebrity photo recreation campaigns for charitable purposes.
- **Social Media Platforms:** Social media platforms can provide a powerful medium for fundraising and spreading awareness about causes through creative campaigns.

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