# Powdered Ready-to-Mix Cocktails The New Fashioned Dry Cocktails Come in Two Recipes By Michael Hemsworth | Published 2021-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dry-cocktails References: [bevnet](https://www.bevnet.com/spirits/2021/new-fashioned-debuts-bartender-made-powdered-cocktail-blends-inspired-by-classic-recipes) & [thedrycocktail](http://www.thedrycocktail.com/) [Ready-to-drink cocktails](https://www.trendhunter.com/trends/shakr-cocktails) have become quite popular amongst consumers seeking out an easy way to enjoy a drink without any mixing, so the New Fashioned Dry Cocktails are positioned as a [convenient, travel-friendly alternative](https://www.trendhunter.com/trends/tincup-x-alpine-start). The one-of-a-kind cocktail mixes come in [powdered form](https://www.trendhunter.com/trends/pax-1) and only require your choice of spirit to be added to them along with ice to be enjoyed. This makes them an ultra-convenient option for consumers that won't require them to keep any fresh ingredients on hand when looking to enjoy a cocktail. The New Fashioned Dry Cocktails come in two options including the Old Fashioned Dry Cocktail and the Margarita Dry Cocktail, which each come in boxes of seven servings and a price point of $25. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Powdered Cocktails:** The rise in powdered cocktail mixes presents potential for innovating production and design processes to enhance user experience. - **Ready-to-drink:** The convenience of ready-to-drink cocktails provides opportunities for further market expansion and customization. - **Travel-friendly Cocktails:** The demand for travel-friendly and easy-to-prepare beverages may inspire innovative packaging solutions and new distribution channels. ### Where This Applies - **Alcohol:** The alcohol industry may benefit from exploring new ways to meet consumer demand for quick, easy and convenient cocktails. - **Food and Beverage:** The food and beverage industry may explore innovative ways of delivering high-quality cocktail experiences in a variety of settings. - **Hospitality and Tourism:** The hospitality and tourism industry can provide experiences and engage customers through unique, on-the-go cocktail solutions. ## Related on Trend Hunter - [Powdered Cocktail Mixers](https://www.trendhunter.com/trends/mixxers.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Festive Instant Cocktail Mixes](https://www.trendhunter.com/trends/instant-cocktail-mix.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Cubed Cocktail Kits](https://www.trendhunter.com/trends/teaspressa-classic-cocktail-kit.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Single-Serve All-Natural Mixers](https://www.trendhunter.com/trends/allnatural-mixers.md) - [Premium Powdered Cocktail Mixers](https://www.trendhunter.com/trends/thirst-ease-mixers.md)