# Lightly Carbonated Hard Ciders The Portland Kinda Dry Cider is a Refreshing Alternative to Beer By Michael Hemsworth | Published 2017-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dry-cider References: [trndmonitor](https://trndmonitor.com/drink-spotlight-portland-kinda-dry-cider/) & [portlandcider](https://www.portlandcider.com/) The [Portland](https://www.trendhunter.com/trends/pear-lychee-cider) Kinda Dry Cider is positioned as a refreshing libation that is created using 100% Northwest apples to create a [lightly carbonated drink](https://www.trendhunter.com/trends/crisp-apple-cider) to enjoy. The market for [alternative alcoholic drinks such as cider](https://www.trendhunter.com/trends/inchs-cider) is seeing a dramatic increase as consumer demographics such as Millennials shift away from drinks like beer in search of a more flavorful alternative. Businesses and brands are responding with products that are packed with flavor, offer a refreshing experience and that are crafted using locally sourced ingredients rather than those farmed out of country. The Portland Kinda Dry Cider is created with a focus on balanced dryness and is made using Gala, Honeycrisp, Granny Smith, Jonagold and Golden Delicious apple varieties. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Increasing Demand for Alternative Alcoholic Drinks:** As consumers shift away from traditional drinks like beer, there is a growing market for flavorful alternatives such as hard ciders. - **Locally Sourced Ingredients and Unique Blends:** Businesses are responding to the demand for unique and flavorful drinks by using locally sourced ingredients and creating unique blends of apple varieties. - **Balanced and Refreshing Flavor Experiences:** Consumers are seeking out drinks with a balance of dryness and sweetness that provide a refreshing experience. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the growing demand for alternative drinks by creating unique blends and locally sourced options. - **Craft Cider Production:** Craft cider producers can differentiate themselves from traditional alcoholic drinks by offering unique blends and refreshing flavor experiences. - **Agriculture and Local Sourcing:** The trend towards locally sourced ingredients presents an opportunity for agriculture businesses to partner with craft cider producers and create economic benefits for local communities. ## Related on Trend Hunter - [Invigorating Light Ciders](https://www.trendhunter.com/trends/light-ciders.md) - [Cocktail-Inspired Ciders](https://www.trendhunter.com/trends/pear-lychee-cider.md) - [Effervescent Organic Hard Ciders](https://www.trendhunter.com/trends/organic-hard-cider.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Non-Alcoholic Hard Ciders](https://www.trendhunter.com/trends/2-towns-ciderhouse.md) - [Floral Hard Ciders](https://www.trendhunter.com/trends/floral-hard-cider.md) - [Apple Cider Spritz Beverages](https://www.trendhunter.com/trends/apple-cider-spritz.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md)