# Intoxicated Exercising These ‘Drunken Yoga’ Photos Make Hilarious Statements on Flexibility By Jordan M | Published 2011-01-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drunken-yoga References: [buzzfeed](http://www.buzzfeed.com/melismashable/drinking-gives-you-the-same-benefits-as-yoga) & [eatliver](http://www.eatliver.com/i.php?n=4573) Recently, a new Internet meme known as 'drunken yoga' has become wildly popular due to its hilarious content. Featuring pictures of [inebriated people](https://www.trendhunter.com/trends/drunk-mode-locker) in positions reminiscent of Yoga, 'drunken yoga' will undoubtedly crack you up. The 'drunken yoga' photos are side-by-side comparisons of iconic [Yoga positions](https://www.trendhunter.com/trends/fairtrade-bananas) and shots of passed-out people in unfortunate circumstances. The resulting juxtapositions are undeniably comical, and have a humorous mischief all their own. **Implications** - Combining humor with a serious practice induces emotions of happiness amongst consumers, and they are then more likely to want to purchase a product. Companies should consider infusing [comedic touches into their campaigns](https://www.trendhunter.com/trends/lucky-energy) or designs in order to build this long-lasting relationship with a customer. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 78% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Humorous Wellness:** Creating humorous content around wellness practices could make them more accessible and appealing to consumers. - **Social Media Memes:** Memes and viral social media trends can be harnessed to bring attention to brands and products. - **Quirky Yoga:** Incorporating humor or unconventional elements into yoga classes or products could attract a new and diverse audience. ### Industries Being Reshaped - **Wellness:** Brands in the wellness industry can explore incorporating humor and social media trends into their marketing strategies and product offerings. - **Social Media:** Social media platforms can tap into the popularity of memes and viral trends by creating their own content or partnering with brands to feature trending topics. - **Fitness:** Fitness studios and equipment manufacturers can offer unique and quirky exercise classes or products to stand out in a crowded market. ## Related on Trend Hunter - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Male-Targeted Yoga Books](https://www.trendhunter.com/trends/yoga-for-the-inflexible-male.md) - [Balance Board Yoga Mats](https://www.trendhunter.com/trends/powers-yoga-yogaboard.md) - [Mindful Drinking Wellness Courses](https://www.trendhunter.com/trends/wellness-course.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Transformational Yoga Activities](https://www.trendhunter.com/trends/circusyoga.md) - [Hemp-Infused Workout Drinks](https://www.trendhunter.com/trends/gym-weed.md) - [Cheeky Parenting Prostration Books](https://www.trendhunter.com/trends/horizontal-parenting.md) - [Automotive-Inspired Yoga Gear](https://www.trendhunter.com/trends/yoga-capsule-collection.md)