# Drunken Shakespeare Performances A Show by the Drunk Shakespeare Society is a Never Dull Affair By Mesel Isaac | Published 2014-09-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/drunk-shakespeare-society References: [odditycentral](http://www.odditycentral.com/events/theatrical-groups-serve-shakespeare-with-a-twist-the-stage-is-a-bar-and-all-the-actors-are-drunk.html) & [drunkshakespeare](http://www.drunkshakespeare.com/) If you found the performers at the last play you attended to be too polished and not slurring their words nearly enough, then perhaps you should consider attending a play put on by the The Drunk Shakespeare Society. Self-identifying as a "company of professional drinkers with a serious Shakespeare problem," The Drunk Shakespeare Society puts on shows that are always fun and unpredictable. At the beginning of every show, one member from the troupe consumes [five shots of alcohol](https://www.trendhunter.com/trends/glass-and-words), while the remaining members of the cast have to be ready to [improvise their response](https://www.trendhunter.com/trends/dungeon-tryouts) to whatever drunken nonsense is uttered. With its low cost, encouragement of [audience participation](https://www.trendhunter.com/trends/factory-theatre), and fun atmosphere The Drunk Shakespeare Society is bringing theater to a whole new audience. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Immersive Theater Experiences:** The Drunk Shakespeare Society's unique combination of alcohol consumption and Shakespeare performances highlights the trend of immersive theater experiences that actively involve the audience. - **Unpredictable Performances:** The unpredictability of The Drunk Shakespeare Society's shows presents opportunities for innovative theater companies to explore disruptive forms of live entertainment. - **Alternative Performance Spaces:** The success of The Drunk Shakespeare Society in attracting a new audience suggests a trend towards performances in non-traditional venues like bars and clubs. ### Who This Affects Most - **Theater and Performing Arts:** The Drunk Shakespeare Society's approach to combining alcohol and theater offers disruptive innovation opportunities within the traditional theater and performing arts industry. - **Hospitality and Entertainment:** The rise of immersive theater experiences like those offered by The Drunk Shakespeare Society presents opportunities for the hospitality and entertainment industries to collaborate and provide unique experiences to customers. - **Event Planning and Production:** The demand for alternative performance spaces and unpredictable shows creates opportunities for event planners and production companies to create innovative and memorable theatrical events. ## Related on Trend Hunter - [Unique Immersive Theater Experiences](https://www.trendhunter.com/trends/sleep-no-more.md) - [Live Board Game Productions](https://www.trendhunter.com/trends/the-twentysided-tavern.md) - [Gothic Poet-Themed Pop-Ups](https://www.trendhunter.com/trends/edgar-allan-poe-speakeasy.md) - [Shakespearean Whisky Collections](https://www.trendhunter.com/trends/macbeth-act-ii.md) - [Bar-Centric Lecture Events](https://www.trendhunter.com/trends/sip-and-learn.md) - [Playwright Collectibles](https://www.trendhunter.com/trends/pix-william-shakespeare.md) - [AI-Generated Elizabethan Experiences](https://www.trendhunter.com/trends/museum-of-shakespeare.md) - [All-Black Touring Burlesque Companies](https://www.trendhunter.com/trends/touring-burlesque-company.md) - [Canned Booze-Free Cocktails](https://www.trendhunter.com/trends/canned-boozefree-cocktails.md)