# Delayed-Reaction Mirrors The Drunk Mirror Raises Awareness for Drunk Driving By Marina Rotharmel | Published 2012-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drunk-mirror References: [designtaxi](http://designtaxi.com/news/353335/To-Highlight-Dangers-Of-Drunk-Driving-A-Mirror-That-Shows-Delayed-Reflections/) & [adsoftheworld](http://adsoftheworld.com/media/ambient/allianz_insurance_drunk_mirror) A brilliant new marketing campaign called Drunk Mirror warns against the dangers of [drunk driving](https://www.trendhunter.com/trends/winter-water-safety). The insurance company [Allianz](https://www.trendhunter.com/trends/allianz-ireland) and advertising firm OgilvyOne teamed up to create this interactive and informative device. The mirror was set up inside a club and allowed patrons to come up and check themselves out. It then showed [delayed reactions](https://www.trendhunter.com/trends/drunk-mode-locker) that are caused after having a certain number of drinks. The delayed reflexes were suppose to show how people would react to situations while they were driving, warning people that their perceptions become off after having a couple drinks. A message would then appear in the top left corner saying, “One advice: Don’t Drink and Drive.” This is definitely an interesting ad that would grab attention of drinkers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Mirrors:** Opportunity for advertisers to create interactive mirrors that engage customers and display messages in unique ways. - **Delay-demonstrating Devices:** Development of devices that demonstrate the effects of delaying reactions, providing important information to viewers in an interactive way. - **Awareness Ads:** Increased use of attention-grabbing ads that focus on raising awareness for important issues and messaging. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create new and innovative campaigns using interactive devices to reach consumers. - **Auto Insurance:** Development of awareness campaigns can be an opportunity for auto insurance companies to promote safe driving practices. - **Nightlife:** Opportunity for nightclubs and bars to partner with advertisers to create interactive mirror installations that provide entertainment and important messaging. ## Related on Trend Hunter - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Mental-Health Smart Mirror Concepts](https://www.trendhunter.com/trends/mio-smart-mirror.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md) - [Alcohol-Monitoring Bracelets](https://www.trendhunter.com/trends/alcoholmonitoring-bracelet.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md)