# Booze-Infused Jams 'Drunk Jelly' Wine-Infused Jam Elevates Any PB & J Sandwich By Mary Van Puymbroeck | Published 2017-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drunk-jelly References: [cosmopolitan](http://www.cosmopolitan.com/food-cocktails/a10316195/drunk-jelly-wine-jelly/) & [drunkwinejelly](https://drunkwinejelly.com/) This wine-infused jam from 'Drunk Jelly' lets consumers make an adult-only [PB & J](https://www.trendhunter.com/trends/pb-j-filled-crepes) sandwich. Drunk Jelly began while founder Marty Millman was enjoying a picnic with her boyfriend. The pair had an idea to create a wine-infused jam and in the weeks that followed, they worked on perfecting each individual recipe. With seven wine-infused flavors (like Rose, Moscato, Pinot Grigio and Pinot Noir) there is a flavor of boozy jelly for everyone's preferences. While this boozy jam is actually non-alcoholic, Drunk Jelly is fantastic on a charcuterie board or on top of a toasted English muffin. Drunk Jelly is available in four or eight ounce jars and can also be purchased as a set called 'Wine Flights.' This fancy jam would make a great gift for any wine aficionado or bridal party. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-infused Food:** There is a growing trend of food and drinks infused with alcohol that offers a new flavor to classic foods - **Diy-alcohol:** A new trend of creating alcohol in a DIY-style has emerged and allows consumers to experiment with different alcohol blends - **Luxury Food Pairing:** There is a trend of pairing luxury foods such as charcuterie boards with alcohol-infused food and drinks, elevating the overall dining experience ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can explore adding alcohol-infused foods and drinks to their offerings to cater to the growing demand - **DIY Industry:** Companies in the DIY industry can create DIY kits for creating alcohol-infused foods and drinks, tapping into the growing trend among consumers - **Luxury Food Industry:** Companies in the luxury food industry can explore creating alcohol-infused foods and drinks to offer a premium dining experience for customers ## Related on Trend Hunter - [Festive Jelly Cakes](https://www.trendhunter.com/trends/holiday-cosmo-cocktail-jelly-cake.md) - [Spicy Pepper-Based Jellies](https://www.trendhunter.com/trends/profanity-jam.md) - [Spreadable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/flavored-marmelade.md) - [Unconventional RTD Cocktails](https://www.trendhunter.com/trends/unconventional-rtd-cocktails.md) - [Botanical Tea Jams](https://www.trendhunter.com/trends/worthy-jams.md) - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Sophisticated Jello Shots](https://www.trendhunter.com/trends/solid-wiggles.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md)